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Posts Tagged ‘twitter fails’

10 Ways Businesses Can Fail Spectacularly At Twitter

10 Ways Businesses Can Fail Spectacularly At Twitter

It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.

Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.

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REVEALED: 16 Of The Worst Brand #Fails We’ve Ever Seen On Twitter [INFOGRAPHIC]

Chrysler. Kenneth Cole. KFC. Bing. Vodafone.

What do these major brands have in common? They’ve each shown extremely bad judgement in the way that they use Twitter, either by choosing to publish the kinds of tweets that make you scratch your head in sheer disbelief, or by being extremely sloppy with policing the third-parties that they have selected to manage their presence on Twitter.

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