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Posts Tagged ‘twitter for brands’

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the globe.

But how are brands using Twitter effectively to promote their products and services, and what sorts of challenges are they facing?

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Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

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Twitter Relaunches Its Business Website With New Content, Success Stories And More [VIDEO]

What can your business do in just 140 characters?

That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.

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Twitter Now Offers Brands Age Restriction Options

If you’re a brand and you want to restrict the age of people reading your tweets, you’ll be relieved to read this.

Buddy Media has partnered with Twitter to create an age screening feature – and it’s free. Read more

Customers Prefer Twitter To Facebook For Brand Product News, Support And Purchases [STUDY]

Web traffic analytics service Compete.com recently published the results of a field survey that looked to determine how consumers are using social media, and how that behaviour impacts on their interaction with brands.

The study revealed some interesting data about Twitter, including how users of the microblogging platform are more likely to engage through a mobile device and post updates whilst watching TV shows. More importantly for marketers, Twitter beats both Facebook and LinkedIn as a medium for engaging with brands, notably for product news and that all-important end purchase.

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