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Posts Tagged ‘twitter guru’

There Are 181,000 Social Media ‘Gurus’, ‘Marketers’, ‘Mavens’ And ‘Ninjas’ On Twitter

I am not a Twitter guru. And neither are you.

Long-term readers may remember the article I wrote about this very thing a couple of years ago. As I said then:

“The term ‘guru’ has become so over-used and redundant that it’s essentially an insult. It’s up there with ‘social media maven’ and ‘internet marketing expert’ as labels that nobody should want or encourage. Putting aside that no one person can possibly ever know enough about these vast subjects to actually consider themselves worth of such a title, the terminology is so trite, and so cliched, that just hearing it being used in any kind of proactive manner physically makes you cringe.”

I stand by these observations. Unfortunately, I’m far from alone, as a recent study has revealed that there are tens of thousands of people who are happy to describe themselves as a social media ‘guru’, ‘ninja’, ‘expert’ or ‘maven’. Even worse, almost a couple of hundred like to go by ‘social media whore’.

Hey, at least they’re getting paid.

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Social Media ‘Pro’ Fires Twitter Ghostwriter, Forgets To Change Password, Hilarity Ensues

Let’s say you’ve heard good things about Twitter, but you’re far, far too busy and important to actually spend any time or effort on doing those awfully taxing things like writing tweets and engaging with your followers. You know, all that social media business.

What on earth can you do?

Well, you could hire a team of ghostwriters to do all your Twittering for you. I mean, who would know? And if they don’t work out, simply fire them. But hey: don’t forget to change your password, otherwise you can never be quite sure what they might do, especially if they’ve had a few drinks…

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I Am Not A Twitter Guru

And neither are you. Nor should you want to be.

The term ‘guru’ has become so over-used and redundant that it’s essentially an insult. It’s up there with ‘social media maven’ and ‘internet marketing expert’ as labels that nobody should want or encourage. Putting aside that no one person can possibly ever know enough about these vast subjects to actually consider themselves worth of such a title, the terminology is so trite, and so cliched, that just hearing it being used in any kind of proactive manner physically makes you cringe.

So if you’re actually describing yourself in this way it tells us two important things: one, that you almost certainly know very little, and two, that anyone who wants to know should avoid you like the plague.