With Netflix’s release of all 13 episodes of its first-ever original TV series House of Cards starring Kevin Spacey, Robin Wright and Kate Mara, and directed by David Fincher, comes the question of how social media will affect the company’s venture into social TV.
Because here’s the thing: Twitter and TV are more inextricably linked than ever before. 95% of online public conversations about TV take place on Twitter, and 40% of all Twitter traffic around peak time is about TV.
And remember: all 13 episodes of the show have been released at one time, for flexibility of viewing. Which is great.
But is Twitter going to ruin Netflix users’ House of Cards experience by talking about future episodes others may or may not have seen, filling their Twitter streams with major spoilers?