My post on Wednesday about the low engagement levels on Twitter triggered some great responses.

As I wrote, my ‘evidence’ was almost completely anecdotal but it seems to have resonated with a lot of people, many of whom have expressed concern at the value of investing heavily in social media if so few people are paying attention.

The poor response rate on Twitter – if you average better than half a per cent you’re world class – raises some important questions. Is it all a waste of time and effort? Is Twitter all hype?

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