The best of us have done it. The worst of us keep doing it. More and more people are being fired over it, including celebrities and sports stars.

‘It’, of course, is writing something really careless on Twitter or Facebook.

Whatever the reason, once it’s out there the damage is done. No matter how fast you are to delete, somebody always sees it. And the more people you connect with, the further the message spreads and the worse the end result. Social media brings tremendous benefits but those gains also come with an element of risk, for individuals and especially brands.

Thankfully, where there’s risk, there’s insurance. And it could be coming soon to Twitter.

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