‘It’, of course, is writing something really careless on Twitter or Facebook.
Whatever the reason, once it’s out there the damage is done. No matter how fast you are to delete, somebody always sees it. And the more people you connect with, the further the message spreads and the worse the end result. Social media brings tremendous benefits but those gains also come with an element of risk, for individuals and especially brands.
Thankfully, where there’s risk, there’s insurance. And it could be coming soon to Twitter.