Twitter Marketing - AllTwitter

Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter

Shea Bennett — Fri, 17 May 2013 07:30:38 +0000

The number of followers you have on Twitter has always been a hollow metric – unless you’re actively engaging with and converting that community, it’s simply another number.

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The Truth About Twitter: Everything You’ve Ever Needed To Know (And Some Things That You Didn’t)

Shea Bennett — Tue, 14 May 2013 15:00:46 +0000

In 2007, way before the social media gurus, comedians, journalists, celebrities and the media, Brandon (aka B.J.) Mendelson signed up for Twitter. B.J. has found many positive ways to use Twitter, but you probably haven’t heard about them because nobody has told you the truth – until now.

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Take The First Step Towards Twitter Success With The AllTwitter Marketing Bible

Shea Bennett — Mon, 13 May 2013 12:00:01 +0000

WebMediaBrands have announced the release of the AllTwitter Marketing Bible, a subscription-based service from Inside Network.

The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.

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Influence Matters: Twitter And The Future Of Social Intelligence

Shea Bennett — Fri, 10 May 2013 07:30:39 +0000

Social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the consumer.

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Entertainment, Media And Publishing In The Age Of Twitter

Shea Bennett — Tue, 07 May 2013 15:00:01 +0000

Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder.

Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers.

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Twitter: Radio For A New Age?

Shea Bennett — Fri, 03 May 2013 07:30:29 +0000

Radio was the must-go place for breaking news, community updates, and entertaining personalities… sound familiar?

See radio personality Jeff Dauler at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco. With over two decades of experience growing audiences, Jeff has taken his radio programming knowledge and applied it to social media. Jeff will argue that Twitter is the radio of this age, with people gathering around their streams to hear about the latest news, gossip or information, relying on Twitter personalities the way they used to rely on DJs to keep them entertained.

The same rules that made radio stations great and air personalities larger-than-life can be applied to brands and people on Twitter. The concepts are simple. Once you hear them and hear how your favorite radio station uses them, you’ll never use Twitter (or listen to the radio) the same way again.

See Jeff and other leading professionals from Buffer, Datasift, Topsy, the San Francisco Giants, the Golden State Warriors, Nestivity, Mass Relevance at AllTwitter Marketing Conference. Register before June 4 and save. Don’t delay: register now!

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Twitter’s Self-Service Ad Platform Now Available For All Marketers (In The U.S.)

Shea Bennett — Wed, 01 May 2013 06:00:33 +0000

Twitter’s self-service advertising platform, which allows small and medium-sized businesses with monthly marketing budgets of $5,000 or less to use Promoted Tweets, Promoted Accounts and Twitter Analytics in their digital marketing campaigns, is now available to all users in the U.S. for the first time.

Previously, self-service ads on Twitter were invite-only, and while the platform will remain the same for existing Twitter self-service advertisers, opening these tools to all businesses across the U.S. is expected to dramatically increase Twitter’s revenue stream.

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Twitter May Be Tops For Marketers, But They Need To Work On Strategy [INFOGRAPHIC]

Mary C. Long — Mon, 22 Apr 2013 22:00:42 +0000

Twitter is gaining traction with marketers and that makes perfect sense, considering it’s the fastest growing social platform.

But what doesn’t make sense is this: The marketing that’s happening is primarily unfocused, non-strategic mumbo jumbo. And yes, we’re using the technical term.

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Download Twitter’s New Real-Time Planning Workbook For Brands

Shea Bennett — Fri, 19 Apr 2013 08:00:57 +0000

What is Twitter?

Well, according to the company themselves, it’s “… an open, real-time platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.”

Quite. Twitter wants businesses of all shapes and sizes to “have the opportunity to be part of the conversation and surface their messages to the people that matter most”, and to expedite this process they’ve launched a new (free) real-time planning book for brands that you can download now as a PDF.

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Baseball Video Game, MLB The Show, Is Vine MVP

Mary C. Long — Wed, 17 Apr 2013 20:10:53 +0000

With trending hashtags, Vines are bound to continue building steam. Time to hop on board, businesses!

To help you accomplish this (and to help you NOT get tangled in Vine), we’ve shared best business guidelines as well as some hilarious Vines and cool Vines to get your creative juices flowing.

And now, predictably, a video game has taken Vine to the next level. Talk about marketing magic.

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AllTwitter Marketing Conference – Register Before Midnight And Save!

Shea Bennett — Thu, 11 Apr 2013 11:00:06 +0000

Jumpstart and leverage your brand’s Twitter initiative at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco. Leading professionals from Datasift, Topsy, Buffer, the Golden State Warriors, Mass Relevance, Mashable and more have all been added to the speaking roster.

Prices increase at midnight tonight, so register now.

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Twitter Relaunches Its Business Website With New Content, Success Stories And More [VIDEO]

Shea Bennett — Tue, 02 Apr 2013 08:00:52 +0000

What can your business do in just 140 characters?

That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.

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#TheFollowing Sets A Social TV Standard With Giveaways And #ShockCam

Mary C. Long — Mon, 25 Mar 2013 18:00:40 +0000

Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

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Announcing AllTwitter Marketing Conference – Engage, Grow And Monetize With Twitter

Shea Bennett — Fri, 08 Mar 2013 15:55:09 +0000

With over 200 million active users, industry experts are now predicting Twitter may hit $1 billion in revenue by the end of 2013. Jumpstart and leverage your brand’s Twitter initiative at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco.

You’ll explore how Twitter is influencing, enabling, and driving business forward. Presentations and panels will include topics such as Twitter’s impact on corporate culture, strategies for building Twitter communities, Twitter’s applications in customer service, Twitter’s impact on PR, and innovative marketing campaigns developed for and around Twitter.

Featuring industry experts, timely topics that focus on the business potential of Twitter, and case studies that highlight successful corporate uses of the platform, AllTwitter Marketing Conference provides a variety of actionable content and tangible takeaways designed to leverage this rapidly evolving channel. Exploring how businesses can — and should — approach Twitter to make the most of it for their brands is what this event is all about.

Special early pricing is available until March 28th, including a Combo Pass that grants access to the AllTwitter Marketing Conference and the AllFacebook Marketing Conference (June 5) for just $399 – a saving of 20 percent! Register today!

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Twitter’s New Ad Cards Allow Marketers To Generate Leads From A Single Click

Shea Bennett — Thu, 21 Feb 2013 06:00:24 +0000

Twitter has begun testing a new advertising feature in select tweets, which could eventually allow marketers to generate interest in their products and services with a single click.

The ad tweets make use of Twitter’s Cards technology, which allow “media experiences” to be attached to Tweets.

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