Mediabistro’s Twitter Marketing course will teach you how to reach influencers, build followers, and engage a community in your brand – and starting Monday, you can buy any class and get a webcast FREE!
Posts Tagged ‘Twitter Marketing’
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.
Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.
How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.
As social media tears down barriers between brands and consumers – and places a premium on visibility and engagement – companies are discovering that Twitter is not just a great way to build a community, but a powerful tool for generating leads and driving sales.
Jumpstart and leverage your brand’s Twitter initiative at AllTwitter Marketing Conference, which takes place tomorrow (Tuesday, June 4) at Hilton Union Square, San Francisco. Hear from leading social media professionals from the San Francisco Giants, NASA, Datasift, Topsy, the Oakland Raiders, Nestivity, Social Times, JB Chicago, the San Jose Sharks, Buffer, Simply Measured, Kred, Mass Relevance, Rallyverse, Optimal, the Golden State Warriors, SFGate.com, 22Squared and Mashable.
The first-ever AllTwitter Marketing Conference (June 4, SF) is now just a few days away, and with a lineup that includes PeopleBrowsr, Buffer, Nestivity, DataSift, Topsy, Mass Relevance, the San Francisco Giants, Rallyverse and NASA, this is one event that you don’t want to miss!
In this post we’ll take a closer look at the scheduled sessions, panels and speakers for the 2013 #AllTwitterConf.