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Posts Tagged ‘Twitter Marketing’

New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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Twitter Testing ‘Nearby’ Tweets Timeline (Which Could Be A Goldmine For Local Businesses)

Twitter Testing 'Nearby' Tweets Timeline (Which Could Be A Goldmine For Local Businesses)

Twitter is famous for its “experiments” and its latest appears to be a feature that unveils nearby tweets, whether you follow that user or not – which could present a new opportunity for local businesses.

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How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

Want to increase your engagement rates on Twitter?

How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.

Here’s what you need to do.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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‘Mob City’ First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship¬†with mainstream television¬†(and vice versa), the screenplay for Mob City, a gangster noir TV show created by The Walking Dead‘s Frank Darabont for TNT, is being broadcast line-by-line, and tweet-by-tweet, on Twitter.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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You Can Now Schedule Tweets (And, Finally, Photos In Tweets) Up To One Year In Advance On Twitter

You Can Now Schedule Tweets (And, Finally, Photos In Tweets) Up To One Year In Advance On Twitter

Huge update from Twitter. As of right now, anyone can schedule tweets up to a year in advance on any date and time that they choose. And you can do it right on Twitter.com.

Even better: you can now schedule photos using Twitter’s pic.twitter.com image sharer, something that, up until now, you have never been able to do with any other Twitter scheduling dashboard, including HootSuite.

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Twitter Influences Same-Day Revenue More Than Facebook And Email [REPORT]

Twitter Influences Same-Day Revenue More than Facebook

New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.

From tracking how effective their clients’ online marketing campaigns are at driving in-store revenue over two years, the Privy team found that Twitter surprisingly outweighs both Facebook and e-mail marketing in actually leading to sales.

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Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]

Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.

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