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Posts Tagged ‘Twitter Marketing’

Twitter’s Big (And Untapped) Opportunity With B2B Marketers

Twitter's Big (And Untapped) Opportunity With B2B Marketers

Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.

But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.

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Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

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3 Recent Changes To Twitter That Marketers Need To Know

changes to twitter

With all the changes that Twitter has undergone in the past few months, it’s understandable if you’re feeling a little overwhelmed. Here are the three most important recent changes that marketers need to be aware of in order to stay ahead of the curve.

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New From Twitter: Website Cards

New From Twitter: Website Cards

With new-look profile pages, TV targeting and native ads, Twitter has been rolling out new products at a pretty furious pace, and Friday the company launched another tool: Website Cards.

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Twitter TV Conversation Targeting Expands Around The Globe

Twitter TV Conversation Targeting Expands Around The Globe

Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the globe.

But how are brands using Twitter effectively to promote their products and services, and what sorts of challenges are they facing?

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Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

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10 Ways Businesses Can Fail Spectacularly At Twitter

10 Ways Businesses Can Fail Spectacularly At Twitter

It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.

Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?

If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.

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