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Posts Tagged ‘Twitter Marketing’

10 Ways Businesses Can Fail Spectacularly At Twitter

10 Ways Businesses Can Fail Spectacularly At Twitter

It can be difficult to know your social media strategy is truly adding value or whether it’s working at all. However, you should have no trouble knowing when your Twitter account is actively working against you.

Each of these companies had a flawed understanding of how the Twittersphere operates and were forced into defensive mode to salvage the brand when a Tweet backfired. Learn from their experiences and think twice before you tweet.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?

If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.

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The Value Of A Twitter Follower [INFOGRAPHIC]

The Value Of A Twitter Follower [INFOGRAPHIC]

Did you know that 73 percent of Twitter users follow small and medium-sized businesses for updates on products, with 85 percent feeling more engaged with a brand once they starting following them?

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New From Twitter: Promoted Accounts In Search

New From Twitter: Promoted Accounts In Search

Twitter’s search feature is one of the platform’s most powerful tools* and yesterday Twitter added the ability for marketers to promote their account to users in search results.

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7 Effective Ways To Engage On Twitter [INFOGRAPHIC]

7 Effective Ways To Engage On Twitter [INFOGRAPHIC]

So you want more engagement on Twitter?

Well, first you need to engage. Start by promoting the content of others. Try to be the first to break the news, and be sure to infuse personality into your profile. Ask for retweets (seems crass, but it works), making sure you leave enough space for others to comment.

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How Top Brands Are Using Twitter [INFOGRAPHIC]

How Top Brands Are Using Twitter [INFOGRAPHIC]

Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?

Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.

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Which Brands Rule Twitter? [INFOGRAPHIC]

Which Brands Rule Twitter? [INFOGRAPHIC]

Amongst Twitter’s hundreds of millions of users are a huge number of brands of all shapes and sizes from almost every industry around the globe, and some of them do Twitter very, very well indeed.

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7 Of The Most Creative Twitter Campaigns

7 Of The Most Creative Twitter Campaigns

When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.

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The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

The Twitter Marketing Cheat Sheet [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve.

Certainly, when you first join the network it can quickly get overwhelming. The strange jargon. The weird character limit. The fact that it all moves so fast. For a brand looking to use Twitter to maximise exposure to their business, raise awareness of products and services, and drive sales, it can all be a little too much.

Where do you even begin?

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