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Posts Tagged ‘twitter mobile ads’

New From #Twitter: Tailored Audiences for Mobile Apps

New From #Twitter: Tailored Audiences for Mobile Apps

Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success.

This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app.

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Blogging

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Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year.

Gains are gains, and Twitter’s slice of the mobile ad pie has been slowly growing year-on-year. Unfortunately, it’s simply not growing fast enough: already a distant third behind Google and Facebook, eMarketer expects Twitter to also fall behind Yahoo in 2015.

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Twitter Taking Mobile Advertising By Storm And Invading Google’s Turf

Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!

Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!

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Twitter Will Earn Almost Twice As Much From Mobile Ads As Facebook This Year (But ONLY This Year)

Twitter is on track to earn almost twice as much U.S. mobile advertising revenue than Facebook in 2012, says a new forecast from eMarketer.

eMarketer projects $129.7 million in mobile ad revenue for Twitter in 2012, with Facebook pegged at just over half that amount at $72.7 million.

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Twitter Mobile Ads Give “Staggering” Results, Says Advertiser [REPORT]

Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.

And for one advertiser, those mobile ads have generated “staggering” results.

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