Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!
Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!
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Twitter is on track to earn almost twice as much U.S. mobile advertising revenue than Facebook in 2012, says a new forecast from eMarketer.
eMarketer projects $129.7 million in mobile ad revenue for Twitter in 2012, with Facebook pegged at just over half that amount at $72.7 million.
Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.
And for one advertiser, those mobile ads have generated “staggering” results.
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