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Posts Tagged ‘twitter on tv’

Watching You, Watching Us, Watching You – Twitter’s Relationship With Mainstream Television [VIDEO]

There’s a new piece over on the official Twitter blog about the platform’s ‘special connection’ with mainstream television – think UK/USA over Whatever Happened To Baby Jane – and how the user of hashtags, usernames, curated tweets and live-tweeting has become entirely commonplace.

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Sofia Vergara Uses David Beckham To Leverage The Power Of Twitter In New Pepsi Ad [VIDEO]

A new TV ad from Pepsi features appearances from a couple of major celebrities, but it’s really Twitter that is the star.

In the commercial Modern Family star Sofia Vergara, who is desperate for a Diet Pepsi on a hot, crowded beach, uses a #davidbeckham hashtag to send a message to her Twitter followers, creating a diversion that immediately wipes out a queue of (now screaming) women so she can get to the front of the soda stand.

Hit the jump to see who makes a special appearance at the end.

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