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Posts Tagged ‘twitter pr’

Sign Of The Times? Amazon Kindle Fire Press Release Composed Of 14 Tweets

Sign Of The Times? Amazon Kindle Fire Press Release Composed Of 14 TweetsThe world of public relations has arguably been more shaken up by the rapid growth of social media, certainly in terms of brand marketing, than any other business.

Indeed, more than one PR rep I’ve spoken to has told me that platforms such as Twitter and Facebook have essentially removed the need to send out the once-reliable press release – increasingly, recipients are more likely to read and respond to PR updates sent on social media platforms than they are good, old-fashioned email alerts.

It’s fitting, then, that Amazon chose Twitter to send out the press release for the latest version of its Kindle Fire, and they did so over 14 tweets.

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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Is Piggybacking On Breaking News To Promote Your Business Ever Okay? Yep.

We mentioned before that piggybacking on trending tragedies to promote a business was ill-advised, but what about other human interest-style breaking news? If the story has a happy ending (but still a fantastically horrible beginning and middle) does that change things? Is it ever a good idea to promote your business on the back of others’ pain?

The answer is clearly no, right? Well, we have some extentuating circumstances to present for your consideration that may change your mind. Let’s see if you agree.

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PR, Then And Now [INFOGRAPHIC]

Nothing has impacted the PR industry more than Twitter.

Whereas the PR professional of five years ago might have mailed out a press kit and emailed a pitch, today’s PR pros are tweeting journalists and using services like Muck Rack to update their media lists with Twitter handles rather than email addresses.

InkHouse Media + Marketing put together an interesting infographic that takes a look at PR then and now, as affected by Twitter and other modern technology.

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Facebook Vs Twitter – Which Social Network Is Best For PR? [INFOGRAPHIC]

Building a strong presence in social media can have enormously varied benefits for brands and businesses of all shapes and sizes across all industries, but these channels are particularly good for PR – which, of course, is exactly why so many PR agencies, fearing for their lives (and careers), have reinvented themselves as social media agencies, seemingly overnight.

But when it comes to the business of public relations, which is better – Facebook or Twitter?

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Goodbye @TwitterGlobalPR, Say Hello To @TwitterComms

Twitter has renamed their @TwitterGlobalPR profile, which is the public-facing news and statistics updating service managed by Twitter, to @TwitterComms.

The announcement was made yesterday, with this tweet, which read:

“Goodbye, @twitterglobalpr. It was fun while it lasted but we’re ready for a new username. Say hello to @twittercomms!”.

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Was Kim Kardashian's Twitter Profile Really Hacked?

No, of course it wasn’t. That is, unless it was the world’s nicest hacker who done the evil deed.

These two tweets were posted back-to-back, about a couple of hours apart. When I first read the reports of Kardashian’s dilemma, I instinctively wondered if she’d had another one of those tapes ‘stolen’, and was using the old hacker excuse to cover it up. Sure, one or two celebrity Twitter accounts have been genuinely exploited, but it’s hard not to be sceptical. And with good reason. Ultimately, it seems likely that she just made a mistake.

Or did she? Kim’s tweet got a lot of coverage. And isn’t that really the point? In today’s celebrity-obsessed world, pretty much any tweet is a good tweet, especially for those individuals who are fortunate enough to be famous simply for being famous.

And Twitter is no different. In fact, it might actually be a little better, as it effectively allows celebrities to write their own PR. Which, however which way you want to look at it, and irrespective of what actually happened, is exactly what Kim did.