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Posts Tagged ‘twitter promotion’

LPGA Caddies Wearing Twitter Handles On Bibs

As we’ve mentioned in the past, sports enthusiasts love Twitter.

The NBA has been pretty active on Twitter and so has the NHL, with each either hosting Twitter chats (like Chauncey Billups for the NBA) or turning over their Twitter streams to a celebrity (Alyssa Milano for the NHL) to interact with fans. We’ve even seen college football teams painting hashtags on the field.

The LPGA has decided to jump on board and is taking a unique spin – promoting players’ Twitter handles on caddies’ bibs.
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Pepsi Is Giving Away Music On Twitter

We told you about Pepsi’s “Live for Now” campaign last month and how the soft drink giant has partnered with Twitter to offer pop-up concerts in the U.S. this summer and fall featuring major music artists.

Well, today they kicked the campaign into high gear by giving us what we love most – free stuff!

But that’s not all . . .
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How Twitter As Earned Media Affects Paid Media

This is a guest post from Brian Honigman. Brian is a Social Media Account Manager at LunaMetrics.

Twitter has grown dramatically over the last couple of years and the complete impact of this social network has still yet to be seen. Like Facebook and other social media platforms, Twitter as earned media has affected other forms of paid media. TV, billboard and packaging advertising have been some of the most affected forms of paid media by the 140 character mico-blogging giant.

Paid Media vs. Earned Media

A quick overview of what defines the terms paid media and earned media is necessary to grasp the true affect Twitter has had.

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Twitter Expands Twitter For Business Section (And Now Everyone Can Sign Up To Buy Ads)

Twitter has refreshed its Twitter For Business pages to provide a lot more detail on how the platform can be beneficial for corporates.

The biggest changes are content-rich sections on their promotional features, which includes promoted tweets, trends, accounts and analytics.

Promoted Tweets

Promoted Trends

Promoted Accounts

Analytics


Twitter also expands on its Cost-per-Engagement (CPE) system:

When you promote a Tweet, only the most relevant users see it–put simply, that’s users that follow similar accounts to yours.

Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free, and can amplify the reach and cost-effectiveness of your campaign many times over.

I’m curious how you set a payment ceiling when an advertising message can be passed on by retweets – if you’ve hit your daily budget, does the message stop appearing completely, or are the retweets still ‘out there’ and, therefore, retweetable, at no extra cost to you?

While the advertising program is still in beta and only available to a select group of advertisers, Twitter has added a form to their business pages which allow everybody to sign up to be notified when the platform goes live to all. I’ve signed up, and if you’re a business or brand looking to leverage Twitter and its 175+ million users, so should you.