Posts Tagged ‘twitter report’
How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of women board directors outperformed those with the least by 53 percent.
Now, Twitter has released data that reveals the company’s ethnic and gender diversity, and it makes for interesting reading.
Twitter will release its Q1 2014 earnings report after the closing bell today (Tuesday), and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, only one metric really matters: monthly active users (MAU).
Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.
And for the most part the numbers are pretty disappointing.
97 percent of the world’s largest brands used Twitter in 2013, tweeting on average 30 times per week, predominately for broadcasting and engagement purposes, reveals a new study from social media monitoring company Brandwatch.
The survey analysed 253 top brands from the U.S. and the UK, monitoring the type and frequency of activity, why brands are using Twitter, which tools they’re using and the size of their social teams.
A new study has revealed how Twitter helps people stay in contact with friends, family and colleagues irrespective of where they are around the world.
Indeed, the further any two users are apart, the more likely it is that they will communicate with each other on a regular basis through Twitter.
Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.
UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.
Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.
Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.
This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.
If you hang around or come into contact with a lot of sick people, you’re very likely to fall ill yourself. Common sense, perhaps, but what if we could use social media to predict the likelihood of that happening in advance?
Researchers at the University Of Rochester in New York have used Twitter to track the outbreak of flu through New York, and, using learning model, have been able to determine when healthy people are about to fall ill with an accuracy level of some 90 percent.
Twitter is expected to report at least $1 billion in advertising sales in 2014, reports Bloomberg, citing “two people with knowledge of the matter”.
This would suggest that the micro-blogging platform is growing twice as fast as has been suggested by other studies.
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