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Posts Tagged ‘twitter report’

Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter IPO: 218 Million Active Users, 500 Million Tweets/Day, 75% Mobile Use (Still Unprofitable)

Twitter has filed the official statement for its widely-anticipated initial public offering (IPO) to the Securities and Exchange Commission (SEC), and with the Form S-1 registration the company has unveiled a series of important statistics about the state of Twitter, both as a platform and entity, heading into their stock launch.

And for the most part the numbers are pretty disappointing.

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How The World’s Top Brands Use Twitter [STUDY]

97 percent of the world’s largest brands used Twitter in 2013, tweeting on average 30 times per week, predominately for broadcasting and engagement purposes, reveals a new study from social media monitoring company Brandwatch.

The survey analysed 253 top brands from the U.S. and the UK, monitoring the type and frequency of activity, why brands are using Twitter, which tools they’re using and the size of their social teams.

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Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [REPORT]

A new study has revealed how Twitter helps people stay in contact with friends, family and colleagues irrespective of where they are around the world.

Indeed, the further any two users are apart, the more likely it is that they will communicate with each other on a regular basis through Twitter.

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How Is Twitter Being Used In The UK? [STUDY]

Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.

UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.

Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.

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UK’s Fastest-Growing Tech Companies Are Cutting Back On Twitter, Says Report [STUDY]

Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.

This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.

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Twitter Algorithm Predicts When You’ll Get Sick (8 Days In Advance, With 90% Accuracy) [STUDY]

If you hang around or come into contact with a lot of sick people, you’re very likely to fall ill yourself. Common sense, perhaps, but what if we could use social media to predict the likelihood of that happening in advance?

Researchers at the University Of Rochester in New York have used Twitter to track the outbreak of flu through New York, and, using learning model, have been able to determine when healthy people are about to fall ill with an accuracy level of some 90 percent.

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Twitter Eyes $1 Billion In Ad Revenue By 2014 [REPORT]

Twitter is expected to report at least $1 billion in advertising sales in 2014, reports Bloomberg, citing “two people with knowledge of the matter”.

This would suggest that the micro-blogging platform is growing twice as fast as has been suggested by other studies.

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Just 9% Of U.S. Adults Get Their News Via Twitter Or Facebook [STUDY]

With well over a billion users between them, Facebook and Twitter dominate the world of social media, and have quickly established themselves as an increasingly pivotal cog in the world of news distribution.

But according to a new report from the Pew Research Center, that cog might not be as substantial as we perhaps suspected, as Pew’s study has revealed that just 9 percent of U.S. adults receive news updates on a frequent basis via these channels.

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Twitter Ad Revenue Tipped To Reach $540 Million By 2014 [REPORT]

Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.

Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.

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87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT]

A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.

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