A new study has revealed how Twitter helps people stay in contact with friends, family and colleagues irrespective of where they are around the world.
Indeed, the further any two users are apart, the more likely it is that they will communicate with each other on a regular basis through Twitter.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Twitter is well-established in the United Kingdom with some 80 percent of the country’s 10 million Twitter users accessing the platform via a mobile device.
UK users are also avid users of Twitter whilst watching television, commuting, shopping and even whilst in bed, and a new study has unveiled further insights into just how ingrained the micro-blogging platform has become within the British consciousness.
Of particular interest for marketers, the report revealed that almost one in every twenty-five tweets sent in the UK mention brands – equating to an incredible 12,600 tweets per minute – which is perhaps the greatest indication yet of Twitter’s growing value to modern business.
Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.
This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.
If you hang around or come into contact with a lot of sick people, you’re very likely to fall ill yourself. Common sense, perhaps, but what if we could use social media to predict the likelihood of that happening in advance?
Researchers at the University Of Rochester in New York have used Twitter to track the outbreak of flu through New York, and, using learning model, have been able to determine when healthy people are about to fall ill with an accuracy level of some 90 percent.
Twitter is expected to report at least $1 billion in advertising sales in 2014, reports Bloomberg, citing “two people with knowledge of the matter”.
This would suggest that the micro-blogging platform is growing twice as fast as has been suggested by other studies.
With well over a billion users between them, Facebook and Twitter dominate the world of social media, and have quickly established themselves as an increasingly pivotal cog in the world of news distribution.
But according to a new report from the Pew Research Center, that cog might not be as substantial as we perhaps suspected, as Pew’s study has revealed that just 9 percent of U.S. adults receive news updates on a frequent basis via these channels.
Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer.
Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.
A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.
Which presidential candidate has received the most positive coverage on Twitter?
A new study from Pew Research Center’s Project For Excellence (PEJ) In Journalism has revealed that while the leading Republican candidates and President Obama himself score poorly on Twitter, it’s Texan Rep. Congressman Ron Paul who gets the thumbs up from the majority of users on the network, with an approval rating that far outweighs his standing across other media.
In July 2006, when Twitter first opened its doors to an unsuspecting public, two metrics have been permanently on the top of everyone’s ‘must do better’ list – your followers total, and the number of click-throughs you get from the links you share in your tweets.
Like most communities, Twitter comes with its own set of norms and expectations, and the language and style that you use in your tweets can have a direct impact on how those messages are received by your followers, which can lead to more – or, indeed, less – click-throughs, depending on what you have said and how you have said it.
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