A new report from the Royal Bank Of Scotland (RBS) has revealed that medium to large-sized businesses are betting on social media to play a significant role in their marketing plans next year, with almost nine out of ten corporations saying that they will maintain or spend more on their social media budget for 2012.
Posts Tagged ‘twitter report’
Which presidential candidate has received the most positive coverage on Twitter?
A new study from Pew Research Center’s Project For Excellence (PEJ) In Journalism has revealed that while the leading Republican candidates and President Obama himself score poorly on Twitter, it’s Texan Rep. Congressman Ron Paul who gets the thumbs up from the majority of users on the network, with an approval rating that far outweighs his standing across other media.
In July 2006, when Twitter first opened its doors to an unsuspecting public, two metrics have been permanently on the top of everyone’s ‘must do better’ list – your followers total, and the number of click-throughs you get from the links you share in your tweets.
Like most communities, Twitter comes with its own set of norms and expectations, and the language and style that you use in your tweets can have a direct impact on how those messages are received by your followers, which can lead to more – or, indeed, less – click-throughs, depending on what you have said and how you have said it.
A new poll has shown that adults in both the United States and United Kingdom still see traditional media outlets as the most trustworthy sources of news, with social media platforms such as Twitter and Facebook lagging some distance behind established channels like TV, radio and newspapers.
The PBS UK Trust Report revealed that despite the vast numbers of users, just 15% of adults in the UK and 19% of adults in the USA considered Twitter and Facebook as a trusted source of media content.
A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people.
Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.
By the end of 2011 there will be some 21 million Twitter users in the US, and a fifth of those will be following brands on the network, says a new report from eMarketer.
Research by Constant Contact and Chadwick Martin Bailey suggests that 21% of US-based Twitter users will be following brands by the end of the year, and, in findings that are strongly opposed both to previous reports and conventional wisdom, the majority do so not because they’re expecting discounts or freebies. Instead, it’s simply because they’re already a customer of the company.
A huge amount of Twitter followers might look nice on your resume, but it often means very little in terms of actual influence, says a new study.
Researchers at the Max Planck Institute analyzed 1.7 billion tweets from 54 million Twitter users and discovered that true influence is determined by personal effort and actively engaging with your followers – you know, all that laborious social media stuff.
A new report from online payment service Sage Pay has revealed the extent to which businesses are incorporating social media platforms such as Twitter and Facebook in their marketing campaigns.
In a survey of more than 1,000 businesses in the UK and Ireland, 76% of internet retailers are now using Twitter as part of their marketing arsenal – a figure which has almost doubled in a year.