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Posts Tagged ‘twitter signal’

Twitter Needs A Mute Button

Twitter has a problem with noise.

That’s right, I said it. Somebody had to say it. It needed to be said. But, of course, this is hardly a revelation. Twitter has always had a problem with noise, even back when it was just nine people and Stephen Fry. Nobody can possibly please everybody all of the time, and there are occasions when even your biggest fan has had just about enough of you… for that day.

But what’s the solution?

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Twitter Is…

Noisy. Boring. Pointless. Repetitive. Too Fast. Too Slow. Full Of Spammers. Stupid. Redundant. A distraction. Overhyped.

All of the above?

Take your pick. These are all relative terms – one man’s signal, and so on. But that doesn’t really matter, as you have the power. Truth? Twitter isn’t anything – except what you make it.

If you don’t like what you’re seeing in your Twitter stream, change it. Unfollow. Then unfollow again. Connect with people that fit your needs and wants. And if that doesn’t work out, move on.

Lather, rinse, repeat – until you’re satisfied. You, you, you. Forget what everybody else thinks Twitter should be – what do you think? What do you want?

Almost without fail, people who complain that Twitter is pointless, boring or noisy, are following too many pointless, boring or noisy users. It’s frustrating because it’s something that’s so easy to fix.

And if you don’t do anything about it then you can’t blame anybody but yourself, as it’s never Twitter’s fault or responsibility – it’s yours, and always will be.

On Twitter, You Are Not In Traffic – You Are Traffic

Be one of many, not many of one.

That checkbox that says ‘send updates to Twitter’? I get it. It’s so tempting. So convenient.

And so unnecessary, and so noisy.

If you’re not part of the signal, you’re part of the noise. And the noise is a LOT bigger, and likely always will be. But it’s a bit like anything else that seems overwhelming and not really your problem – you can make a difference, however small. Because all those teeny, tiny differences add up to a much greater whole. All of a sudden, there’s much less of a problem.

Yes, the perception of noise is entirely relative, but taking that stance is a real easy way to shirk responsibility. Deep down, we each know our contributory value – our ‘internet worth’, if you will. And if you don’t, Twitter will tell you.

Bottom line? If this is your idea of an acceptable journey on Twitter, then you need to think about taking a different route.

my6sense Announces Chrome Browser Extension For To Help You Cut Through The Noise

Regular readers of Twittercism will know that I bang on about Twitter’s signal-to-noise ratio quite a bit. Unless you invest in optimising your Twitter network, it’s all too easy to let that clutter overwhelm you.

Help is on the way. my6sense have announced the introduction of a new Chrome Web browser extension for – cutting through the noise of millions of updates to find the most relevant items for every individual, all without leaving the homepage.

The Chrome extension adds a dedicated ‘my6sense’ tab to the navigation bar on, leveraging my6sense’s Attention API. This new release adds to the company’s product portfolio which includes dedicated applications for both iPhone and Android.

And don’t worry – it’s free.

“my6sense is the proven leader for this new world of personalized streams,” said Barak Hachamov, Founder & CEO, my6sense.”With our new Chrome browser extension for, we are bringing the best of the real-time Web to loyal Twitter users who are looking to gain even more benefit from one of the world’s most successful new services. The new my6sense for carves through the day’s updates from friends and brands like a knife, helping make an even clearer destination for instant and relevant news and social updates.”


Keeping in tradition with my6sense’s market leading products on the mobile platforms, the new my6sense for ranks items due to users’ implicit behaviour in the site, intuitively sensing the importance of each update to the stream for each user, and helping make content consumption of Twitter personal in a way never previously achieved.

The extension, scouring deep within the linked content, looking well beyond the 140 characters of the tweet, or the title of an article, rapidly learns to prioritize content thanks to many signals from the user, including tweets and links read, replied to, favorited, retweeted, and the tweets’ metadata, including source, time, relative time and many other factors – enabling fast on-boarding of users and rapid acceleration for new users to the my6sense platform.

Content viewed in the my6sense tab for also includes a deep preview of the embedded linkage within the site and  recognition of rich media. my6sense automatically recognizes and expands the overwhelming majority of top URL shorteners used on by the service’s fast growing user base.

The delivery of the world’s first natively integrated relevancy engine for Twitter eliminates users’ feeling that they are missing updates in their stream, or that Twitter updates from those they follow are off-topic and irrelevant. Meanwhile, users’ activity on enhances the service’s ability to provide them on-topic data, and the reverse – rewarding frequent users who regularly use the service.

I’ve loaded it up and had a play around, and it looks very promising. As above, the extension learns over time as you educate it with your interactions, so things should only get better. If you’re finding noise on Twitter an issue, this is definitely worth a look.