More than half of young adults aged 18-34 in the United Kingdom use their smartphones for the majority of their social media use, compared to less than one third of 35-54 year olds, reports a new study.
Posts Tagged ‘twitter study’
Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?
Last week we looked at data from Brandwatch that surveyed more than 250 leading brands in the U.S. and UK, discovering that two-thirds had multiple accounts on Twitter, more than half (57 percent) had switched the tools they used to tweet in the last year and that firms in the States tweeted significantly more than their counterparts across the Atlantic.
97 percent of the world’s largest brands used Twitter in 2013, tweeting on average 30 times per week, predominately for broadcasting and engagement purposes, reveals a new study from social media monitoring company Brandwatch.
The survey analysed 253 top brands from the U.S. and the UK, monitoring the type and frequency of activity, why brands are using Twitter, which tools they’re using and the size of their social teams.
According to the eMarketer research, its first-ever stab at estimating Twitter usage on mobile phones, 28 million people will use Twitter on their mobile phones at least monthly this year, up 22% over 2012 figures.
B2B social marketing agency LeadTail, in collaboration with NetBase, recently produced a report analyzing the Twitter activity of 515 digital marketers (143,856 tweets and 69,657 shared links) during Q2 of 2013.
“How Digital Marketers Engage on Twitter” provides insights into how digital marketers describe themselves, which social networks they’re active on, the content they share, and who most influences them.
Cursing. Swearing. Dropping the f-bomb. Everybody does it. Right?
Back in 1972, legendary standup comedian George Carlin did an iconic gig where he talked about the seven dirty words you can never say on television in the United States. That’s more than forty years ago, but even today many of these words are still not used on the public airways in the U.S., certainly on the major networks (although they get a regular airing on HBO and Showtime). But what about the internet? How often do folks use these expressions online?
Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010.
Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
In just a few years Twitter has established itself as an increasingly important medium for breaking news, but what happens when Twitter itself is the subject of that news, and the story is almost wholly negative?
Last week, users responded with anger on reports that female campaigners and MPs had been subject to abuse and rape threats on Twitter, particularly when Twitter, Inc, was initially slow to respond and then failed to provide any practical solution. YouGov tracked the UK public’s reaction to this news between July 28th and August 5th and discovered that attention given to Twitter, which is defined as those hearing anything good or bad about a brand, doubled in this period (from 12 percent to 24 percent of the UK public).
Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.
However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.