Twitter has emerged as the key driver behind the relatively new phenomenon of social television, reveals a new study from NM Incite and Nielsen.
During June 2012, one third of active Twitter users tweeted about TV-related content – up 27 percent from January – and almost a quarter of people aged 18-24 use social media to comment on what they like or dislike about a storyline whilst watching TV.
Twitter has long been a favourite for marketers and PR companies looking to raise brand awareness, drive website footfall and boost sales of their favourite clients, but a recent study has revealed that there is a clear disconnect between what consumers want, and what marketers think they want, from social media, and this includes the channels where you will find them.
The Pitney Bowes Software study revealed that some 57 percent of marketing decision-makers use Twitter compared with just 31 percent of internet users worldwide.
A new survey has revealed that almost half (45 percent) of Twitter users have used the micro-blogging social network to date and flirt with other members, and one-in-three confessed to having sent “sexy” tweets.
Direct messages were cited as the most common way of flirting, with 83 percent of those who engaged in such behaviour on Twitter having done so via a suggestive private message.
Black Friday has come and gone and, by almost all accounts, it was a great success. Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
Overall, Black Friday online sales grew by 20.7 percent on last year.
And Twitter’s contribution? Zip. Zilch. Nada. A big, fat zero percent.
Social media has been a marketing boon for many brands across almost every industry, but simply setting up a Twitter profile or Facebook Page doesn’t guarantee any kind of success. You have to do the work, and you have to do the time.
Still, sometimes even that isn’t enough. Not every brand works well within social media, and smaller businesses are always going to struggle to stand out and build a large, engaged following. For example: banks. Banks aren’t sexy. Banks aren’t exciting. And banks aren’t able to woo you with sales and giveaways. So, and certainly for your common or garden local bank, social media is and always will be a hard sell. And the numbers don’t lie, as a new study has revealed that more than one in five U.S. retail banks have completely abandoned their Twitter profiles.
If you’ve been on Twitter long enough and use the social platform to share content from your blog or website, and have built a certain level of authority and expertise, after a while you’ll begin to notice automated sharing and retweets of your stuff, often from the same sources. This can be great for traffic and awareness, but it’s a pretty hollow stamp of approval, as your content has obviously been passed on blind.
Other times, you’ll organically share a link to a long article that is retweeted so quickly by someone who follows you that you’ll think to yourself, “There’s no way you could have read that.”
What does it all mean?
Social media does not influence consumer purchases as much as much as we might think, with discussions with store employees, company website information and reviews and ratings on other sites the preferred method of researching products and services ahead of making a buying decision, reveals a new study.
A new survey has revealed that almost two-thirds of social media users in the United Kingdom use Twitter at work, around half do so when watching television and more than a third tweet away in bed.
Fair enough, you might think. Nothing really wrong with any of that. One does what one can. But dig a little deeper into the study and the results become rather more alarming.
When it comes to social networking, a new study has revealed that Twitter users could well be the smartest of them all.
Psychometric testing company Onetest surveyed 2,851 graduates from around Australia, exploring the outcomes (life satisfaction, salary and career progression) of people who had entered the workforce between 2002 and 2011, before cross-referencing this data against their social network of choice.
And the results? While only four percent listed Twitter as their preferred social tool, these respondents had the “highest cognitive abilities” of users across all the main social channels.
Yesterday Twitter previewed their best practices guide for journalists using the micro-blogging platform, which they’ll be unveiling in full late tonight at an Online News Association gathering at Twitter HQ.
Twitter’s timing couldn’t be any better, because a new study has revealed just how important the social channel is to journalists, particularly in the United Kingdom, where more than a quarter (28.1 percent) of UK journalists say they would not be able to carry out their work without social media, and four in five (80 percent) are using Twitter.
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