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Posts Tagged ‘twitter study’

70% Of UK Twitter Users Connect Primarily Via Mobile [INFOGRAPHIC]

70% Of UK Twitter Users Connect Primarily Via Mobile [INFOGRAPHIC]

Four in five Twitter users in the United Kingdom access the platform via their mobile device, with 70 percent stating that it is their primary method of using the service, reveals new data from Twitter.

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One In 13 Tweets Contains At Least One Curse Word [STUDY]

One In 13 Tweets Contains At Least One Curse Word [STUDY]

Do you swear a lot on Twitter? Or even occasionally?

You’re far from alone. A new study has revealed that one in 13 tweets contains at least one curse word, with swearing reaching its peak on Twitter right before we head off to bed.

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Twitter Imitates Life (Imitates Twitter) As Lady Gaga Loses Followers, Je Ne Sais Quoi [STATS]

Twitter Imitates Life (Imitates Twitter) As Lady Gaga Loses Followers, Je Ne Sais Quoi [STATS]

Remember when Lady Gaga was Twitter’s most popular user?

Sure you do. Gaga was the first Twitter profile to be followed by 1015 2025 and even 30 million followers, until she was finally caught and passed by l’enfant terrible Justin Bieber.

And then Katy Perry. And then Barack Obama. And soon, YouTube and Taylor Swift. Because while these folks and pretty much everybody else in the upper echelons of Twitter’s top users adds new followers each and every month, Gaga’s tally is actually going down, and has been since January.

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How Top Brands Are Using Twitter [INFOGRAPHIC]

How Top Brands Are Using Twitter [INFOGRAPHIC]

Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?

Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.

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Retailer Average Revenue Per Twitter Visitor Climbs To £0.46 (Facebook £0.69, Pinterest £0.88) [STUDY]

Retailer Average Revenue Per Twitter Visitor Climbs To £0.46 (Facebook £0.69, Pinterest £0.88) [STUDY]

Average revenue for retailers in the United Kingdom on traffic from Twitter has risen to £0.46 per visitor in Q4 2013, compared to £0.28 in Q4 2012, a jump of 64 percent, reveals a new study from Adobe Digital Index.

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80% Of UK Twitter Users Will Watch The Winter Olympics (Says Twitter) [INFOGRAPHIC]

80% Of UK Twitter Users Will Watch The Winter Olympics (Says Twitter) [INFOGRAPHIC]

More than eight in 10 Twitter users in the United Kingdom say that they will watch at least some of the 2014 Sochi Winter Olympic Games, reveals a new study from Twitter.

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Just Half Of UK Digital Retailers Respond To Questions On Twitter [STUDY]

Just Half Of UK Digital Retailers Respond To Questions On Twitter [STUDY]

Slightly more than half of UK digital retailers responded to questions sent to them on Twitter in 2013, reveals a new study by MICROS taken in January of this year.

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Lessons From How Top Brands Used Twitter During Q4 Of 2013 [STUDY]

How Top Brand Marketers Used Twitter During 2013 Q4 [STUDY]

In a new comprehensive study, Simply Measured examined some of the world’s top brands and fastest-growing companies to assess their Twitter tactics and determine what marketers can learn from them to help build their own strategy.

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Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Shocker to no one: tweets with photos are more engaging.

The question is just how much better those tweets perform against text-only tweets, and in what circumstances.

Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.

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22% Of Black Internet Users Are Active On Twitter (Compared To 16% Of Whites) [STUDY]

22% Of Black Internet Users Are Active On Twitter (Compared To 16% Of Whites) [STUDY]

Twitter has long been especially popular with non-white users across the U.S., and a new study from Pew Internet suggests that this trend continues, with use of Twitter increasingly popular amongst black users, particularly the key 18-29 year-old demographic.

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