Posts Tagged ‘twitter study’
Do you swear a lot on Twitter? Or even occasionally?
You’re far from alone. A new study has revealed that one in 13 tweets contains at least one curse word, with swearing reaching its peak on Twitter right before we head off to bed.
Remember when Lady Gaga was Twitter’s most popular user?
And then Katy Perry. And then Barack Obama. And soon, YouTube and Taylor Swift. Because while these folks and pretty much everybody else in the upper echelons of Twitter’s top users adds new followers each and every month, Gaga’s tally is actually going down, and has been since January.
Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?
Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.
Shocker to no one: tweets with photos are more engaging.
The question is just how much better those tweets perform against text-only tweets, and in what circumstances.
Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.