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Posts Tagged ‘twitter study’

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the globe.

But how are brands using Twitter effectively to promote their products and services, and what sorts of challenges are they facing?

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Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Brands Use Twitter To Boost Awareness (Rather Than Sales) [STUDY]

Four in five brands use Twitter as a tool to increase awareness of their products and services, with less than one quarter implementing the platform to drive sales, reveals a new study.

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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC]

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

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Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email [STUDY]

Brands Respond To Customer Support Enquiries 8 Times Faster On Twitter Than On Email [STUDY]

Brands who offer consumer support on Twitter respond to tweets on average eight times faster than the typical brand email response, but only two in five successfully resolved the customer’s enquiry on the social network, reveals a new study.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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REVEALED: Why People Quit Twitter (And What Would Bring Them Back) [STUDY]

REVEALED: Why People Quit Twitter (And What Would Bring Them Back) [STUDY]

Why do people quit Twitter?

It’s an important and expansive question, both for Twitter today and their place as a business and social platform heading into the future. Twitter’s growth problem is well documented and if the company can’t keep hold of the users that they convince to sign up they’re in serious trouble. But with a monthly active user (MAU) uptake of just 2 percent in Q4 2013, something is seriously off.

So what’s the problem? Why do so many Twitter users fail to stick around, and what can they do to resolve this issue?

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8 In 10 UK Twitter Users Access Via Mobile, Mostly To Read Tweets [STUDY]

8 In 10 UK Twitter Users Access Via Mobile, Mostly To Read Tweets [STUDY]

80 percent of Twitter users in the United Kingdom access the social network via a mobile device, with reading tweets the favoured activity by three in five users, reveals a new study from Nielsen and Twitter.

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Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]

When you’re hungover, do you tweet about it?

In these heady days where everything we say and do online can be easily scrutinised by our boss (or potential employers) it’s probably not the wisest move, but millions do it, week in, week out. And new data from Twitter has revealed which days of the week we’re most likely to be talking about being hungover, as well as when we’re happy, sad or late for work.

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Jennifer Lawrence, Brad Pitt, Gravity And THAT Selfie – Twitter’s Reaction To The Oscars [INFOGRAPHIC]

Jennifer Lawrence, Brad Pitt, Gravity And THAT Selfie - Twitter's Reaction To The Oscars [INFOGRAPHIC]

What was your best memory of the Oscars? And did you talk about it live on Twitter?

If so, you’re far from alone. More than 14.7 million tweets about the 86th Academy Awards were shared on Twitter during the Oscars telecast, with conversation buzzing around host Ellen Degeneres (and THAT selfie), nominees Jennifer Lawrence and Brad Pitt, Gravity, Frozen and 12 Years A Slave.

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