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Posts Tagged ‘twitter survey’

4 Ways That #Twitter Influences Holiday Purchase Decisions

4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

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Twitter Not Top Spot for Influencing Holiday Shoppers

Twitter Not Top Spot For Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

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REVEALED: Why People Quit Twitter (And What Would Bring Them Back) [STUDY]

REVEALED: Why People Quit Twitter (And What Would Bring Them Back) [STUDY]

Why do people quit Twitter?

It’s an important and expansive question, both for Twitter today and their place as a business and social platform heading into the future. Twitter’s growth problem is well documented and if the company can’t keep hold of the users that they convince to sign up they’re in serious trouble. But with a monthly active user (MAU) uptake of just 2 percent in Q4 2013, something is seriously off.

So what’s the problem? Why do so many Twitter users fail to stick around, and what can they do to resolve this issue?

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Pope Beats Obama As Most Influential World Leader On Twitter, Says Study [INFOGRAPHIC]

Who’s the most influential world leader? It’s a debatable point, but you’d be hard-pressed to find someone more influential than U.S. president Barack Obama. Obama, of course, is on Twitter – and has been for some time – so by definition he must be the most influential head of state on there, too, right?

Wrong. At least according to one new study, which suggests that it’s Pope Francis who is actually Twitter’s most influential world leader. Pretty good going, when you consider that “he” has only been tweeting since last December.

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What’s The Future Of Twitter? More Like TV As Users Start Posting Less, Say Scholars [STUDY]

What’s the future of Twitter?

It’s a weighty, expansive question that’s proved increasingly problematic to answer in the few years since Twitter first opened its doors to an unsuspecting public back in July 2006. Partly this is because what Twitter is now shifts continuously, making it very difficult to guess where and what it will be in just a few months time.

And partly it’s because you always have the feeling that Twitter themselves don’t really know what Twitter is, which doesn’t really help.

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UK’s Fastest-Growing Tech Companies Are Cutting Back On Twitter, Says Report [STUDY]

Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.

This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.

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Planning Events, Watching TV And Chatting About Products – How Do We Use Twitter? [STUDY]

A new study has revealed that Twitter is the fastest-growing social network in the world, adding 40 percent more active users in 2012 to finish ahead of Facebook and the fast-climbing (but still oddly quiet) Google+.

This data comes courtesy of GlobalWebIndex, who have expanded on their findings in an updated post, which also reveals several changes in the way that people are using Twitter.

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Twitter’s User Research Team Launches Survey And Pays $100 For Your Participation

Want a cool $100?

Twitter’s User Research team launched a survey and if you’re selected, they’re offering $100 for one hour of your time. Mechanical Turk naysayers take THAT.

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UK Prefers Twitter And Facebook To TV, Reading And Video Games, Says Survey [STUDY]

65 percent of 16-24 year-olds in the UK rate social media as their favourite hobby, ahead of watching television, reading and playing video games, says a new study.

One third of this group spent upwards of three hours at a time using Twitter, Facebook and other social networking sites, in a variety of locations, and 6 percent of those surveyed spend more than eight hours each day using social media.

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Can Twitter Predict The Oscar Winners?

In a word: no.

TweetReach, a reach analysis service that I like and blogged about here, have been tracking tweets about the Academy Awards for the past month, and have crunched that data into a report that shows exactly who the Twitter collective predicts to win.

In that time, 170 thousand people have tweeted more than 313,000 times about the Oscars, reaching 53.5 million unique Twitter accounts and generating more than 720 million impressions.

So, here are our final Academy Award winner predictions, based on the cumulative unique reach of the nominees.

Best Supporting Actress: Hailee Steinfeld (True Grit)
Best Supporting Actor: Geoffrey Rush (The King’s Speech)
Best Actress: Natalie Portman (Black Swan)
Best Actor: Colin Firth (The King’s Speech)
Best Picture: Black Swan The King’s Speech

Sounds good. But here’s the problem: users on Twitter have absolutely zero influence on how the Academy Award winners are picked. This isn’t the People’s Choice Awards. Oscar winners are voted for and determined by the Academy themselves.

So, unless the 5,835 members of the Academy of Motion Picture Arts and Sciences (AMPAS) have been tweeting constantly about their exact picks, it doesn’t make any difference what Twitter thinks. It’s like asking 100 random people in the street for the winner of the Kentucky Derby, and betting accordingly. Sure, you might get lucky, but that’s all it will be – luck.

Twitter can be a great predictor of many things, especially where sentiment plays a major role in deciding the outcome of an event that is shaped by the public. For example, the winner of American Idol, or even who is most likely to be the next occupant of the White House.

What Twitter can’t do is predict the outcome of an event in which the people polled have no control or influence over whatsoever.

If Twitter’s collective does get the Oscar winners right it will simply be a coincidence. At best an educated guess. And as much as it might seem that I’m being a nitpicker extraordinaire, by any measure that’s quite a bit different to a prediction.