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UK’s Fastest-Growing Tech Companies Are Cutting Back On Twitter, Says Report [STUDY]

Shea Bennett — Wed, 13 Feb 2013 06:00:14 +0000

Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.

This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.

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Planning Events, Watching TV And Chatting About Products – How Do We Use Twitter? [STUDY]

Shea Bennett — Wed, 30 Jan 2013 08:00:53 +0000

A new study has revealed that Twitter is the fastest-growing social network in the world, adding 40 percent more active users in 2012 to finish ahead of Facebook and the fast-climbing (but still oddly quiet) Google+.

This data comes courtesy of GlobalWebIndex, who have expanded on their findings in an updated post, which also reveals several changes in the way that people are using Twitter.

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Twitter’s User Research Team Launches Survey And Pays $100 For Your Participation

Mary C. Long — Thu, 17 Jan 2013 16:00:32 +0000

Want a cool $100?

Twitter’s User Research team launched a survey and if you’re selected, they’re offering $100 for one hour of your time. Mechanical Turk naysayers take THAT.

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UK Prefers Twitter And Facebook To TV, Reading And Video Games, Says Survey [STUDY]

Shea Bennett — Wed, 08 Feb 2012 08:00:26 +0000

65 percent of 16-24 year-olds in the UK rate social media as their favourite hobby, ahead of watching television, reading and playing video games, says a new study.

One third of this group spent upwards of three hours at a time using Twitter, Facebook and other social networking sites, in a variety of locations, and 6 percent of those surveyed spend more than eight hours each day using social media.

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Can Twitter Predict The Oscar Winners?

Shea Bennett — Sun, 27 Feb 2011 08:30:30 +0000

In a word: no.

TweetReach, a reach analysis service that I like and blogged about here, have been tracking tweets about the Academy Awards for the past month, and have crunched that data into a report that shows exactly who the Twitter collective predicts to win.

In that time, 170 thousand people have tweeted more than 313,000 times about the Oscars, reaching 53.5 million unique Twitter accounts and generating more than 720 million impressions.

So, here are our final Academy Award winner predictions, based on the cumulative unique reach of the nominees.

Best Supporting Actress: Hailee Steinfeld (True Grit)
Best Supporting Actor: Geoffrey Rush (The King’s Speech)
Best Actress: Natalie Portman (Black Swan)
Best Actor: Colin Firth (The King’s Speech)
Best Picture: Black Swan The King’s Speech

Sounds good. But here’s the problem: users on Twitter have absolutely zero influence on how the Academy Award winners are picked. This isn’t the People’s Choice Awards. Oscar winners are voted for and determined by the Academy themselves.

So, unless the 5,835 members of the Academy of Motion Picture Arts and Sciences (AMPAS) have been tweeting constantly about their exact picks, it doesn’t make any difference what Twitter thinks. It’s like asking 100 random people in the street for the winner of the Kentucky Derby, and betting accordingly. Sure, you might get lucky, but that’s all it will be – luck.

Twitter can be a great predictor of many things, especially where sentiment plays a major role in deciding the outcome of an event that is shaped by the public. For example, the winner of American Idol, or even who is most likely to be the next occupant of the White House.

What Twitter can’t do is predict the outcome of an event in which the people polled have no control or influence over whatsoever.

If Twitter’s collective does get the Oscar winners right it will simply be a coincidence. At best an educated guess. And as much as it might seem that I’m being a nitpicker extraordinaire, by any measure that’s quite a bit different to a prediction.

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