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Posts Tagged ‘value of twitter’

Guess How Much One Tweet Generates In Revenue? SumAll Reveals The Answer

Ever wondered what the dollar value of one tweet is?

It’s a loaded question in any discussion of social media ROI.

SumAll, a data visualization analytics tool, has pinpointed the answer. Read on to find out how much one tweet is worth.

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Twitter’s Latest Valuation? $10 Billion, Reveals Investor Report

Twitter, Inc has been valued at close to $10 billion by one of its largest investors, which is up around 10 percent from the last serious estimate, but down about the same amount from the last time crazy numbers were being thrown about.

In its latest filing, GSV Capital Corp. revealed that they own 1.9 million shares in Twitter with a total value of $35.2 million, or $18.50 per share. Based on an overall (estimated) share figure of almost 530 million, this prices Twitter at a heady $9.8 billion.

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What Price A Twitter User?

On Monday I wrote about how a recent auction of Twitter stock on the secondary market had raised the valuation of the company to some $7.7 billion.

Prior to this I noted that Twitter had passed the 250 million user mark – 253 million to be precise.

This allows us to quickly work out a per user value for each Twitter profile – 7.7 billion dollars divided by 253 million accounts equals $30.80 per user.

What this means is that if Twitter was sold for that $7.7 billion, they could give every single user a $10 Amazon voucher and still have enough in the kitty to get some new paint for the office. Over five billion, if we’re counting, which should be good for at least two coats. And maybe some curtains.

Not that this is likely to happen. But as a concept, financially rewarding the individuals who make up the network isn’t as hands-across-America as it might initially seem. It’s worth observing that the actual ‘value’ of Twitter is dependent on two important things – one, the users, and two, their tweets. The latter cannot exist without the former, and the former produce all of the latter. Take away either of these vital elements and Twitter instantly loses all of its appeal and subsequently its value. Even if the tweets were preserved, at best you’d have a curious (and rapidly decaying) time capsule. And who would really want to buy that?

I suggest that you keep this in mind whenever anyone tries to tell you that the time you’ve invested on Twitter is wasted time. It’s anything but. This is your Twitter. You’re the critical piece in this valuable ecosystem, and it’s people like you who have built something incredible. Something that has and will change this world. And nobody can put a price on that.