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Posts Tagged ‘visual social media’

How To Use Images To Thrive On Social Media [INFOGRAPHIC]

How To Use Images To Thrive On Social Media [INFOGRAPHIC]

It’s inarguably the age of the image on social media.

Posts on any network perform better when accompanied by a visual, and some of the most popular social media platforms – Instagram, Pinterest – are devoted entirely to photos.

The infographic below from Social Marketing Writing offers tips for how to thrive on social media using strong images.

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Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC]

Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text?

For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.

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What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC]

Visual social media marketing is the practice of using video, images and other visual content (like infographics) to help your messages stand out from the noise and clutter to more effectively reach your audience.

It’s a system that’s worth adopting. Photos on Facebook get up to seven times more Likes (and ten times more Shares), images are the most retweeted links on Twitter and 81 comments are made by users on images posted on Instagram every second.

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The Power Of Visual Social Media – 6 Marketing Tips For Brands [INFOGRAPHIC]

While the true origins of social media can be traced back to the late 1970s and the first bulletin board system (BBS), the medium didn’t really begin to develop until the launch of the Mosaic web browser in 1993, which gave birth to the world wide web.

From here, we never looked back. AOL and blogging led to Friendster and MySpace, which gave us Facebook and then Twitter. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed?

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