This holiday season, it’s easier than ever to cross every single person off your list right from your desk chair.

Thanks to the growing phenomenon of “social gifting,” a digital-age halfway point between shopping at brick-and-mortar stores and picking up noncommittal gift cards at the CVS counter, you can capitalize on your social media knowhow to gift with a purpose.

Social gifting made up a cool $1 billion of the $100 billion gift card industry last year, and the trend looks like it’s here to say.

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