Adding tweets to blog posts and websites has always been a little bit of a pain in the derriere. Most of us copy and paste the tweets as images into Photoshop and ‘embed’ them that way, but it’s a bit of a chore. More importantly, any functionality within the tweet is not preserved in the image, which can be confusing for readers, and is far from an optimal way to display this content.

In May last year, Twitter half-announced a feature called Blackbird Pie, which allowed bloggers to embed tweets into their posts. However, it was never meant to be an official product but simply more of an experiment by Twitter media guy Robin Sloan. Good thing too, as it was pretty hideous.

Finally, we get an official product from Twitter’s web development team, and it’s called Web Intents.

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