AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Target Takes Twitter To The Fashion Runway

You know those Target “Everyday Collection” TV spots that glamorize cliches of everyday women – a bake-sale mom, a mom changing diapers?

Before you write off Target for its slightly lame-o marketing, take a look at this.

Yesterday, Target made their “Everyday Collection” campaign a little more Twitterific. They hosted a live interactive Twitter event called the Target Everyday Show, playing off the glammed-up vibe of the TV ads but in an actually smart, funny way.

The Target Everyday Show was a runway show inspired by people’s tweets about everyday products, which were pulled from the hashtag #Everydayshow.

Target chose its favorite tweets to feature in the tweet-to-runway show during which models wearing all white with red lips and simple hairstyles strutted down a white catwalk, then recited the tweet dead-pan, while presenting the mentioned Target product – everything from Tombstone frozen pizzas to chocolate cake mix to a case of bottled water.

Check out a few quick clips of the event here:

The full playlist is here.

A live Twitter runway show – pretty awesome. It somehow managed to poke fun at the ridiculousness of modeling, catwalks, tweets and everyday products while positioning Target as a brand in a savvy, plugged-in light.

What’s your opinion about the Target Everyday Show? Brilliant? Weird? Both?

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!