In less than a decade Twitter has revolutionised the way that brands, public bodies and the rich and famous connect and engage with the general public and, for the most part, that’s a good thing. Twitter allows information to be freely released and shared, and we greedily gobble it up.
But Twitter comes with a dark side, too. And thanks to the humble retweet, misinformation, ill-advised musings and lies can be read as fact and quickly passed from user-to-user, leaving confusion and panic in their wake.
This visual from Social Media Explorer looks at how three very different tweets, in their own way and in varying degrees, have trigger or started a series of disastrous events.
(Source: Social Media Explorer.)
- Social Media Advertising: Myth Busted [INFOGRAPHIC]
- Who Owns Social Media? [INFOGRAPHIC]
- 6 Steps to Measure Social Media ROI [INFOGRAPHIC]
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]