Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a long list of reasons why you’ve probably just been unfollowed, how companies are using social media to track competitors, a look at the different ways men and women use social networks, news that Lady Gaga has set yet another milestone on Twitter and why everybody hates the new Bitly update.
Here are our top 10 Twitter stories of the week.
Did you know that the number one reason why somebody unfollows you on Twitter is because you are making too much noise? That is, sending out too many tweets that contain little or no “signal”. In a recent multiple answer study, 52 percent of respondents chose this as their top reason, ahead of too much self-promotion (48 percent), posting spam (47 percent), being uninteresting (43 percent) and too much repetition (29 percent).
A new study has revealed that almost eight out of ten companies (79.2 percent) use social media sites to monitor and extract information relating to their competitors. The survey, conducted by competitive intelligence software providers Digimind, noted that some 62.5 percent of firms use Twitter to perform this very legal yet highly beneficial corporate espionage, which was second only to LinkedIn (69.4 percent), but far ahead of Facebook (47.2 percent) and Google+ (35.2 percent).
The gender divide on social media is pretty well established –study after study has shown that women are far more proactive on channels such as Twitter and Facebook than men, with some reports suggesting that the ‘average’ social media user is awhite woman in her thirties. Now, new data from BT has revealed that women are not only still using social media platforms more than men, but would miss them more if they were taken away.
Music megastar Lady Gaga has become the first Twitter user to reach 25 million followers on the network, passing the total late Wednesday, May 30th). Gaga was also the first Twitter user to reach 10, 15 and 20 million followers, and accumulated her latest million, whom she refers to as her Little Monsters, in 20 days.
This week, URL shortener of choice Bitly, which has generated more than 25 billion shortened links since inception, announced a change to their platform. A big change. New Bitly, they’re calling it. Great. There’s only one small problem: everybody hates it.
Got a question about that phone you just bought? You might want to take the old-school approach and wade through option after option on the company’s customer service phone line if this new study is any indicator. Of the customer service questions sent to the top 25 online retailers on Twitter, only 44 percent were answered within 24 hours, and only two companies are guaranteed to actually get back to you.
With people up-in-arms over the more complicated, less user-friendly Bitly update today, it seemed like a good time to point out 5 great alternative URL shorteners that you can switch to if Bitly’s got you down.
A new study has revealed that more than one-third (36 percent) of UK consumers are using social platforms such as Twitter and Facebook to interact with brands. Incredibly, this statistic has doubled in the last eight months. Some 65 percent of those surveyed believe social media is a better way to communicate with companies than through call centers, and 68 percent believe it has allowed them to “find their voice”.
Did you know that 55 percent of consumers share their purchases on social networking sites? Facebook leads the way by some distance, with 55 percent of users favouring that platform ahead of Twitter (22 percent) and Pinterest (14 percent), but it’s the latter that rules the roost when it comes to converting: 59 percent of Pinterest users have purchased an item they saw on the pinboarding site.
Pew have updated their annual look at who is using Twitter – you may recall that in their 2011 report it was revealed that some 13 percent of online adults were using the micro-blogging platform (up from 8 percent in 2010), and that the typical user skewed towards an 18-29 year-old non-white male. Fast-forward another year, and what has changed?
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