Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes everything that happens in 60 seconds of social media, 3 essential Twitter features you might have overlooked and finding balance on Twitter, plus a look at the key statistics and how much time we spend on the major social networking sites.
Here are our top 10 Twitter stories of the week.
Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets? Or that over that same time period, Pinterest receives 1,090 visitors, LinkedIn absorbs 7,610 searches and Flickr users upload 3,125 photos? And if you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook, and an incredible two million videos are watched on YouTube.
Twitter takes some getting used to, but once you’ve trained yourself to stick within the 140-character limit and you understand an @mention and a retweet, you can navigate it pretty well. However, in order to get the most out of Twitter, you’ve got to go beyond your comfort zone a bit and experiment with some of the advanced – but essential – features the pros use. Here are three that you should know… but might not.
In a popular post I wrote that proposed 40 tips for Twitter users, a recurring theme was the importance of finding your equilibrium point on Twitter. The key part of this concept is that it must be your equilibrium. It can’t be somebody else’s. Twitter simply doesn’t work if you copy and paste from the norms, behaviours and timelines of others. It’s your experience. Your standards. Your Twitter.
In less than a decade, social media has grown from fairly humble beginnings to an integral and increasingly important part of the everyday lives of hundreds of millions of users around the world, as well as playing a vital role in the marketing and branding aspirations of businesses of all shapes and sizes. Facebook alone is closing in on fast on the mind-blowing one billion users tally, and collectively the major social networks, which also includes Twitter and Google+, command the attention of a huge percentage of the global internet population.
While it’s certainly true that social media can be addictive, not all social networking sites are as ‘sticky’ as each other. It probably won’t surprise you that Facebook is the stickiest social website of them all, with the users spending an average of 405 minutes on the site in January. This is well ahead of Tumblr and rising star Pinterest, which tie at 89 minutes each, with Twitter, LinkedIn and MySpace rounding out the pack. And the wooden spoon? That goes to Google+, which sees an average visit time of just 3 minutes per month from its users.
It’s very easy to get obsessed with numbers on Twitter. How many tweets should I be making per day? How much time do I need to spend on the network? How many people should I follow? How many followers should I have? The last question is the easiest to answer. First, don’t think of them as followers, think of them as fans. And you don’t even need that many.
Are you a Twitter addict? If you scoffed at this and said “no” immediately, think again: Twitter and Facebook are possibly more addictive than cigarettes and alcohol, so you might be more hooked on those 140-character text injections than you thought.
If you’re someone who’s aware of social norms enough to put down the smartphone while you eat, you’re quickly becoming the minority. More and more often, people are tweeting from the table, according to a new study.
The roots of spam, which is the use of electronic systems to send unsolicited, bulk messages, can be traced back to the mid 1990s, when the internet first started to become affordable to the general public. Numbers are on the rise, too. Last year, the estimated figure for total spam messages sent across all technologies was seven trillion. But what is social media spam, and how can you spot it?
Earlier this week, Twitter announced that it would allow individuals, developers, small businesses and corporations to buy access to historical tweets – a fact that has privacy advocates’ hackles up. If you’re concerned with who’s reading your old tweets, here’s how to delete them and protect them from prying eyes.
Also this week:
- Twitter is now the 134th most respected brand in the UK
- Good news! You can access historical tweets (for a price)
- Twitter ads will soon start to appear on a smartphone near you
- 34% of people think social media has a negative effect on news quality
- Which celebrity right leg has tens of thousands of followers on Twitter?
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