This Week On Twitter: Best Words For Social Shares, Why You’ve Been Unfriended, Reaching Journalists
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at the surprising words that get content shared on social media, a study which reveals why you’ve just been unfriended on Facebook (courtesy of Twitter), tips on how to reach journalists on social media, suggestions on how to boost your followers and why Instagram is beating Facebook and Twitter for brand engagement.
Here are our top 10 Twitter stories of the week.
What connects “free”, “help”, “check out”, “you” and “please”? They’re all great words to use on Twitter if you want to get more retweets.
Being unfriended on Facebook is like being phased out of a friendship in real life – you rarely know it’s happened until a significant period of time has passed (Facebook, like your real life “friends”, doesn’t inform you when you’ve been let go), and your reaction when finding out is typically a face-saving: “Good riddance.” Still, sometimes the friendship was meaningful and being rejected on Facebook stings. So, here’s the big question: why?
Social media has changed the business of journalism. Now, thanks to smartphones with built-in, high-resolution cameras and platforms such as Twitter and Facebook, anybody can be the source of news. Each and every one of has the ability to be the first person on the scene and document the events.
Since it first opened its doors way back when, almost everybody using Twitter has been obsessed with the answer to one question: how can I get more followers?
Do users on social networks actually engage with branded content? That’s what Forrester set out to examine with a new study. They looked at 3 million user interactions and 2,500 brands and found that “…people don’t engage with branded with social very often.”
In not much more than a decade social media has established itself as the de facto platform for competitions, promotions and giveaways, with almost nine in 10 consumers having used social media to try to win something from a brand.
Representing $600 billion in annual spending power, the “Millennial Market” is the golden ring for retailers. But how can one harness this awesome power? Well, much like everyone else, these Milliennial creatures apparently respond well to rewards – very well actually, according to a new study from PunchTab.
Is Twitter banned in your office? Is access to Facebook blocked, or severely frowned upon? If so, you’re far from alone. Social media continues to get a bad rap in the workplace and many companies still prohibit its use. But are they wrong? Is social networking at work actually productive?
@YouTube maintains its position as the top, most-followed brand on Twitter, with its more than 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Whether you’re a social media marketer responsible for covering your company’s event, a journalist covering the latest Apple unveiling or a music blogger who owes it to your readers to live tweet an awesome concert, you need to know how to live tweet an event without a hitch.
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(Twitter image via Shutterstock.)
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