Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the three myths of social media ROI, the latest social media statistics and facts, tips for brands on how frequently they should tweet every day, an infographic that asks if social media is turning us into zombies and a new algorithm that predicts trending topics on Twitter.
Here are our top 10 Twitter stories of the week.
The benefits of social media are numerous, with the different platforms and channels each offering unique benefits and opportunities, provided you’re willing to put in the time and effort. However, marketers still struggle to effectively measure their return on investment (ROI) on platforms such as Twitter and Faecbook, largely because they’re still attempting to calculate these results using traditional methods, or have become so dazzled by social metrics (Likes, followers) that they’ve lost sight of their original business goals.
Did you know that links about sex are shared on Facebook more than any other type of content? Or that 25 percent of Facebook users don’t bother with any kind of privacy control? What if I told you that if Twitter was a country, it would be the twelfth largest in the world? Would you be amazed to know that 97 percent of fans on the Pinterest Facebook Page are women, or that images shared on Instagram receive, collectively, 575 Likes per second?
A lot has been said about social timing, from the optimal number of times to tweet per day, to the best time of day to tweet. This study asks a new – and particularly effective – question to determine your best number of times to tweet per day: are your tweets getting retweets? And if not, should you tweet more or less?
The benefits of social media are numerous and well documented, but, as in most of the good things in life, balance and moderation are not only recommended, but positively critical to long-term enjoyment and results. Moreover, if you’re writing tweets, making status updates and taking photographs of everything that happens in your life, are you really experiencing any of it at all?
How much do you think businesses would pay to know which topics would be trending on Twitter before they happen? We’re not talking about paying for promoted trends here. This MIT professor claims to have figured out how to predict topics that will organically trend on Twitter before Twitter even knows they will trend.
So you went to a wedding last weekend and someone took a fantastic shot of you that would be the perfect Twitter profile pic. But you just changed your photo last week… is it OK to change it again? Yes and no.
Did you know that 43 percent of small businesses dedicate six or more hours per week to social media, and that, in the past year, four times as many SMBs have increased their social media budget compared to those are spending less? Facebook is still king – 90 percent of small businesses have a Facebook Page – but almost three-quarters (70 percent) use Twitter and one in five tweet several times a day.
Did you know that 84 percent of recruiters use social media to recruit candidates that might not have otherwise applied, and, in 2012, companies are expected to use social media to recruit for more than 80 percent of job openings? Moreover, 7 out of 10 employers have successfully hired a candidate through social media, and, since implementing social recruitment, almost half (49 percent) have received more applicants to choose from.
Good news! That work project is almost complete, and you find yourself with a few minutes to kill. Heck, you’ve earned it. So, what’s the first thing you do? Have a quick look at Twitter? Read the latest posts from your friends on Facebook? Browse all that goodness on Pinterest? Sure you do. Nothing wrong with that. But isn’t it amazing how often that “quick look” escalates into something a lot more substantial… and disruptive?
Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television? The rise of the second (and, in some cases, third and fourth) screen in our homes has revolutionised the way that we enjoy and interact with our favourite TV shows – and their audiences – with 62 percent of people using social networks and forums whilst watching TV each week.
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