Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how brands are responding to negative social media, the huge amounts that the top celebrities can demand for a sponsored tweet, the social sharing habits of men and women, Twitter’s hilarious new recruitment film and regretting what you tweet.
Here are our top 10 Twitter stories of the week:
Did you know that the average consumer mentions specific brands over 90 times per week during conversations with friends, family and co-workers? Sounds fantastic for marketers. But here’s the problem: not all of these messages are positive, and anyone with even an ounce of experience in brand support knows that interactions with unhappy customers take up the vast majority of your time. Companies that aren’t quick to respond to these messages can find themselves overwhelmed with negative mentions, rapidly losing control of the situation… and their reputation.
If you think their lifestyle is too decadent, look away now: celebrities can earn thousands of dollars for just typing (or, more likely, getting an assistant to type) 140 characters.
Who do you think shares more about themselves on their favourite social media sites: men or women? uSamp surveyed 600 men and women about how they share personal information socially online, including education, income, occupation, race, religion, political affiliations and shopping preferences, and, perhaps unsurprisingly, discovered a clear gender gap between the sexes.
Back in May 2009, Twitter employed just 69 people. Fast-forward to the present and the microblogging company now has more than 700 names on its staff roster, and isn’t showing any signs of slowing down the hiring process. Check out Twitter’s jobs page, and you’ll see dozens of openings. The bird is, es sentially, always hiring. In fact, they’re so keen to recruit new people, that they’ve made a short video to show just how great it is to work at Twitter… with hilarious results.
Even though the internet is becoming less and less anonymous, people are still treating it like a free-for-all without rules or repercussions. At least according to a recent poll conducted to see just how responsible people are on Twitter and Facebook.
Selena Gomez has became the tenth and latest Twitter user to reach 10 million followers, passing the total yesterday. Gomez joins joins Lady Gaga, Justin Bieber, President Barack Obama, Katy Perry, Kim Kardashian, Britney Spears, Shakira,Rihanna and Taylor Swift as the tenth human, eighth woman and sixth female musical artist to become a member of Twitter’s 10 million club.
A new study from content-sharing firm Shareaholic has revealed that the social sharing platform Pinterest, which was established less than two years ago, is now the fastest-growing site for referral traffic. In January, Pinterest drove only a fraction less referral traffic than both Twitter and Google, and more than Google+, YouTube and LinkedIn combined.
Twitter will see $226 million in ad revenues in 2012, showing growth of 83 percent on last year’s total of $139.5 million, predicts market analytics firm eMarketer. Over the next three years, eMarketer expects Twitter’s growth in ad revenue to remain solid, but slowly taper off, with the social networking platform targeting $399.5 million in revenue next year and $540 million in 2014.
The 2008 presidential election was a big deal for Facebook, Twitter, Youtube and the like. Candidates flocked to social media to attract voters, and news outlets reported Twitter followers like they were poll results. If that sounds familiar, fast-forward to 2012. This year’s presidential election will be even bigger and better on the social plane than four years ago – and the fine folks at MGD Advertising put together a comparison of how social media was used in the election four years ago and how it’s grown today.
Also this week:
- Thailand is the first government to welcome Twitter’s new censorship policy (and China was second)
- Two young Brits were barred from the USA for tweeting jokes
- Check out the impact made by the protest against SOPA on the internet
- Twitter’s new brand page rollout continues, now includes Volkswagen and NBC
- New research has suggested that just 36 percent of tweets are worth your time
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