Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes 20 Twitter statistics from 2012, the top social sharing trends of the past year, how an adjustment to the t.co shortener is going to make some tweets two characters smaller, a look at the way that social networks impact our lives and how the medium is changing events and event planning.
Here are our top 10 Twitter stories of the week.
Digital marketing exec Brian Honigman put together a handy list of 100 Fascinating Social Media Statistics and Figures From 2012 for the Huffington Post. Obviously, the 20 nuggets of Twitter info were the ones that caught our eye. Take a peek, followed by our commentary.
2012 has almost come and gone and, by all accounts – certainly in the social media space – it was a big year. Facebook saw a nice 18 percent growth bump, and Mark Zuckerberg’s platform now accounts for a heady 51 percent of all shares. Twitter is 55 percent bigger than it was this time last year, and tallies 15 percent of all sharing. Even email (+17 percent, 9 percent of shares) and good, old-fashioned printing (+32 percent, 8 percent of shares) were up in 2012. So, I guess the big question is: did anything go down?
Since the dawn of time – namely, July 2006, when Twitter first opened its doors to an unsuspecting public – tweets have been fixed to a limit of 140 characters. This is a ceiling that you are simply not allowed to break (unless, of course, you’re one ofthose people). The limit is widely seen as a good thing – it ensures that tweets are instantly consumable and easy to share, and, ultimately, that forced brevity encourages all of us to become better writers.
Did you know that 99 percent of people take action offline as a result of interacting online? 44 percent of smartphone owners use apps to help them achieve a personal goal, such as improving their health or level of fitness, and participation on the different social platforms encourages us to do different things. Twitter users favour event attendance or activities. Pinterest devotees are more likely be inspired to take up a hobby, or perhaps buy something. And Facebook fans seem to enjoy a little of everything.
Social media is still a relatively new phenomenon, and it’s only a few years ago that event managers were focusing their marketing efforts on mailing lists and brochures, whilst attendees largely showed up on a last-minute impulse, often travelling vast distances, and then wandered around like zombies. Fast forward to the present, and platforms such as Facebook, Twitter and YouTube have changed everything. Social ads allow event planners to effortlessly target a niche audience, and response websites, social backchannels and on-demand, online web conferencing (and social monitoring) have completely transformed the modern business conference, both pre- and post-event.
Charter, the “4th largest cable operator in the U.S.” announced it is turning off all social media support for clients on Friday, December 14. How very, very misguided of them. And how eye-opening this should be for its customers.
One of the most significant implications of Twitter is its ability to tap into the zeitgeist. A quick glance through the platform gives you a reliable sense of “what’s trending” both on- and offline. When a major event goes down or a big story occurs, more and more people tweet about it and it ends up at the top of Twitter Search as a top trend (check out the top 10 Twitter trends from 2011 here).
Did you know that brands with 51-100 followers on Twitter generate 106 percent more website traffic than those with 25 followers or fewer?
Ever since Twitter missed out on snagging Instagram, relations between the two tech companies have been strained. Twitter cut off Instagram’s “find friends from Twitter” feature, but Instagram found a work-around (of sorts) with @mention translations. But now, it seems Instagram isn’t happy with that. And it isn’t happy with merely beating Twitter for the share of daily mobile users. Instagram is the one that wants out and they’ve taken steps to permanently severe cross-platform sharing in the future.
Instagram is telling Twitter to take a hike and soon you won’t be able to seamlessly post Instagram’s pics directly to Twitter anymore. But you will still be able to post them to Twitter if you use one of these workarounds.
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(Twitter image via Shutterstock.)
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