This Week On Twitter: Facebook vs Twitter, Twitter vs LinkedIn, Twitter IPO, Twitter Customer Service
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at how Facebook and Twitter matchup over several key metrics, stats that suggest Twitter might surpass LinkedIn as the top social recruitment channel, a look at which brands are doing customer service best on Twitter, news that 80 percent of restaurants now use social media for marketing and the little matter of the Twitter IPO.
Here are our top 10 Twitter stories of the week.
What was your first hashtag? Chances are you don’t remember – they have been around (at least in their modern sense) since 2007, after all – and if you’re in any way an active user of social media, particularly Twitter or Instagram, everyday use of hashtags has pretty much become par for the proverbial course.
Twitter’s widely-anticipated IPO is just around the corner, and, for many analysts, it would seem to make sense to speculate on Twitter’s fortunes based on what has happened to Facebook (and, to a lesser extent, LinkedIn), and their IPO, given that Twitter and Facebook are, you know, kind of the same. Right?
Job hunters, head hunters and everyone in between naturally gravitate to LinkedIn for all their recruiting needs. But that trend could be changing, according to new stats from social recruiting solutions provider Gozaik: Twitter is poised to become the number one social recruitment tool out there, beating out rivals like LinkedIn and Facebook.
After reviewing more than 40,000 tweets to gauge how well top U.S. brands use Twitter as a customer service channel, leading social customer service platform Conversocial released an insight-packed report titled “Tweet, Email or Call: Which Brands are Re-directing Social Media Complaints to Traditional Channels.”
Social media rates as the top marketing tool for U.S. restaurants, reveals a new study conducted by Ipsos MediaCT on behalf of Groupon and the National Restaurant Association.
U.S. pop superstar Katy Perry has usurped Canadian teen idol Justin Bieber as Twitter’s most popular user, and is now likely to become the first profile to reach 50 million followers on the platform.
@YouTube remains the top, most-followed brand on Twitter, with its more than 35 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Microsoft has renewed its agreement with Twitter that makes tweets searchable on the Bing platform. The partnership, which began in late 2009, allows tweets to surface throughout Bing, including the main index and Bing’s social search page.
Close to one-in-ten U.S. adults get news through Twitter, representing approximately half of North America’s active Twitter population, reveals a new study from the Pew Research Journalism Project.
Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon. UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.
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(Twitter image via Shutterstock.)
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