This Week On Twitter: Twitter More Positive For Brands, Social Image Cheat Sheet, Worst Times To Tweet
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that suggests that consumer interactions with brands are more positive on Twitter than on Facebook, a social media image size cheat sheet for all the top platforms, some thoughts on the best (and worst) times to post on social media, news that Twitter is lagging behind Facebook when it comes to reaching young adults and a look at Twitter’s latest experiment: the mute button.
Here are our top 10 Twitter stories of the week.
Consumers typically have a more positive interaction with brands that they engage with on Twitter than other social networks, suggests a new study.
Heads up: Twitter recently updated everybody’s profile page. Do you know how big the new header photo is? What about your avatar? What about your Facebook avatar? Or a Pinterest pin? And what on earth is Google+?
It’s the age-old question: if you want to reach the most people, when’s the best time to tweet? What about posts on Facebook or Google+? Is there an ideal time to update there, and is it different to the optimum times to publish on LinkedIn, Tumblr and Pinterest?
Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics.
By its own admission Twitter experiments with at least one new feature each and every day (recent highlights have included a significant engagement metric and a new signup process) and while most of these are simply that – experiments – some do move out of the beta process and become system-wide. One of Twitter’s latest ventures is a tool that’s long been part of a number of third-party Twitter apps but has never been incorporated within Twitter’s core: a mute button.
It was the best of times, it was the worst of times: to tweet. Since social media first opened its doors, folks have been obsessed with figuring out when they should be making their updates. You know, to guarantee the maximum possible engagement. Usually the focus has been on the right times to publish, but how about we turn that on its head? When is the worst time to update?
Twitter and Amazon have partnered to bring users #AmazonCart – a hashtag that puts products you see on Twitter into your Amazon cart.
Did you know that more than 300 billion tweets have been sent since Twitter first opened its doors way back in March, 2006? What if I told you that five Vines are now tweeted each and every second, that almost two-thirds of brands have multiple Twitter accounts or that a Promoted Trend can cost upwards of $200,000 – for a single day?
Managing your social media presence takes work: lots of it. It can be tricky enough to balance just Twitter amongst your day-to-day duties, but add in Facebook, LinkedIn, Instagram, Pinterest – and more – and suddenly you’re in a world of pain.
Historically, brands using Twitter for support have been notoriously slow in responding to enquiries from customers. Largely this is a question of scale – for the top brands, the sheer volume of tweets they receive day-in, day-out can be overwhelming, but the very public nature of Twitter means that those occasions where customer messages are given short shrift or ignored entirely can be easily observed by others, including competitors.
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(Twitter image via Shutterstock.)
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