Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the latest Twitter facts and figures, a new study that reveals that many Twitter users retweet links without clicking on them first, an update on the members of Twitter’s 10 million followers club, #ThankAVet day and how companies are using social media for customer relations management.
Here are our top 10 Twitter stories of the week.
Since it first opened its doors to an unsuspecting public back in July 2006, Twitter has come a long, long way. It took Twitter more than three years for the billionth tweet to be published on the network – now, that many tweets are submitted every 2-3 days by more than 140 million active users (growing at an astonishing million new accounts per day) across all age groups and demographics in nearly every major country around the world.
If you’ve been on Twitter long enough and use the social platform to share content from your blog or website, and have built a certain level of authority and expertise, after a while you’ll begin to notice automated sharing and retweets of your stuff, often from the same sources. This can be great for traffic and awareness, but it’s a pretty hollow stamp of approval, as your content has obviously been passed on blind. Other times, you’ll organically share a link to a long article that is retweeted so quickly by someone who follows you that you’ll think to yourself, “There’s no way you could have read that.” What does it all mean?
Back in May 2011, Lady Gaga became the first Twitter user to reach 10 million followers. Following our last update, six new users have gained entry into Twitter’s 10 million club – Instagram, Twitter en español, Adele, Snoop Dogg, Demetria Lovato and Miley Cyrus – which brings this still very exclusive membership to a total of thirty.
Imagine if every tweet sent using the #ThankAVet hashtag on November 11, $1 was donated to help veterans? The History Network just brought your imagination to life. They’ll be donating $1 for every #ThankAVet tweet to America’s VetDogs. Patriots and dog lovers unite!
Social media is often talked about a a great marketing tool, but it can be equally powerful when it comes to customer relations management (CRM). Here’s how top brands are using Twitter, Facebook and other networks to develop strong relationships with, and gather data from, their customers.
Social media means business – for brands of all shapes and sizes, in almost every industry and every country around the globe. In fact, not having a well-defined and professionally-managed presence in one or more social media channels can leave the modern business looking out-of-touch and amateurish. Moreover, these platforms have consistently proven themselves to be powerful tools in the strategic arsenal of marketing and sales departments, and many firms that have been dismissive or short-sighted about the benefits of social media have suffered the consequences.
Did you know that better customer engagement is the leading business objective for 78 percent of marketers, and that more than four in five (81 percent) of marketing departments have a 1-3 person team dedicated to social media? But it’s not simply a case of showing up. To maximise social engagement and reap the rewards, marketers need to understand the science behind social interaction to determine best practices for posts made to Twitter, Facebook, YouTube and other social channels – and, as importantly, when.
Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)? This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.
Barack Obama has been re-elected as President of the United States of America and his victory tweet has quickly become themost-retweeted message in Twitter’s history. Obama’s simple message – “Four more years.” – accompanied by a photograph of the President embracing his wife, has now been shared on Twitter more than half a million times.
The 2012 U.S. Presidential Election was always going to be a huge deal for Twitter, both in how (as a technical entity) the bird coped with the massive influx of tweets, links and media, but also in how Twitter, the brand, will likely springboard from November 6 into an exponentially bigger and more vital organisation and platform that will now see rapid adoption and growth around the world.
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