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This Week On Twitter: Needing Twitter, Why Your Biz Must Go Social And Twitter’s 500 Million Signups

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at where social media fits within our hierarchy of needs, why your business must go social (or go home), news that Twitter has just passed 500 million signups, a look at the size of Twitter in 2012 and a warning from a Twitter co-founder… about not using Twitter too much.

Here are our top 10 Twitter stories of the week:

1. Twitter, Facebook, LinkedIn And The Hierarchy Of Needs [INFOGRAPHIC]

In less than a decade social media has quickly established itself as an integral and increasingly essential part of the everyday lives of over a billion people worldwide, with seemingly no corner of the globe able to resist its temptatious grasp. For both brands and users, social media has become incredibly important, even vital, and many now argue that access to these channels is a basic human right. Have platforms such as Twitter and Facebook moved beyond a want into something that we actually need?

2. Why Your Business MUST Go Social [INFOGRAPHIC]

In just a few short years, social media has allowed businesses of all shapes and sizes to build large, highly-engaged communities of fans and customers, raising brand awareness, driving traffic to e-commerce portals and boosting sales. It’s as recent as 2006 that both Twitter and Facebook opened their doors to the general public, but the world has changed dramatically in that time. Some 80 percent of Americans now use at least one social network – that’s over 245 million people.

3. Twitter To Surpass 500 Million Registered Users On Wednesday

Facebook might’ve hit the 1 billion user mark this summer, but Twitter is doing all it can to catch up: the network is poised to reach 500 million registered users as early as Wednesday.

4. Just How Big Is Twitter In 2012? [INFOGRAPHIC]

Did you know that Twitter now has around half a billionregistered profiles, with over 100 million in the USA alone? What if I told that, collectively, Twitter users now send 175 million tweets every day? And that the most popular events on Twitter generate (literally) tens of thousands of tweets every second?

5. Tweeting Too Much Is “Unhealthy”, Says Twitter Co-Founder

How many times a day do you tweet? Once or twice? Five to ten times? More? Well, if you’re devoting hours and hours to Twitter each and every day you might want to think about cutting back, as spending too long on the network might not be too good for your health.

6. When Should You Delete A Tweet?

Uh oh. That last tweet you sent sparked some wildfire among your followers, and now they’re flaming you. Maybe it was in bad taste, maybe you used a tad too much profanity for some, or maybe they’re just a little sensitive today. Whatever the reason, you’re pretty sure you need to delete that tweet. But before you do, consider some Twitter etiquette tips for when to delete – and when to leave things well enough alone.

7. How To Use HootSuite To Get More Information Out Of Twitter

If you are one of the 78% of Twitter users who rely heavily on Twitter.com to access tweets and timelines, chances are you’re missing out on some pretty important features of the microblogging service. That’s where HootSuite comes in. We’ve got the tips and tricks you need to make the most of this third-party Twitter management tool so you can get the most out of your Twitter experience.

8. Overheard: Twitter To Remove Hashbangs From Its URLs

A Twitter front end engineer has confirmed that the company is actively working on removing hashbangs, or “/#!/”, from their URLs.

9. Are Twitter And Facebook A Serious Threat To Your Privacy? [INFOGRAPHIC]

Does the use of social media threaten your privacy? In and of itself, posting open messages to public networks does appear to fly in the very face of self-protection and personal security. After all, if you don’t want people to know something, why on earth would you write about it on the internet? So, perhaps a more important question is: if you choose to be active on platforms such as Twitter and Facebook, can you realistically expect, or even demand privacy?

10. Kellogg’s Makes The Most Delicious Cereal Ever In Response To A Single Tweet

In response to a single tweet from Charlatans frontman Tim Burgess, Kellogg’s created a brand new cereal: Totes Amazeballs. It’s made of Rocky Road cake, Coco Pop Rocks, marshmallows, shortbread and raisins, and there’s only one box in existence.

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