Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how your social media influence can improve your chances of landing a job, why Twitter is better than Facebook for PR, how Twitter drives the most traffic amongst the major social networks, why marketers should be targeting social moms and the six keys to standing out on Twitter.
Here are our top 10 Twitter stories of the week.
Did you know that nine in ten companies mine online profiles before hiring, and almost half (43 percent) say that they find higher quality candidates this way? Indeed, recruiters can spend as little as six seconds on the average resume. After that, 92 percent check the candidate’s LinkedIn profile, 66 percent check their Facebook page and more than half (52 percent) vet them on Twitter.
Building a strong presence in social media can have enormously varied benefits for brands and businesses of all shapes and sizes across all industries, but these channels are particularly good for PR – which, of course, is exactly why so many PR agencies, fearing for their lives (and careers), have reinvented themselves as social media agencies, seemingly overnight. But when it comes to the business of public relations, which is better – Facebook or Twitter?
Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite. Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92).
Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.
With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it?
There are many people who look back at 2008 as the first real “social media election”. Barack Obama arguably used social networks more effectively than any politician before him, and his savvy digital campaigning helped take him to the White House. Now, four years later, this infographic takes a look at social media’s impact on politics, tracing it to the current state of political social campaigning.
ComScore has released its list of the top fifty most-visited websites in the U.S. for September, and, for the first time, Pinterest has made an appearance, albeit barely. Pinterest’s 25.3 million visitors in September was good enough for 50th place on the list, behind its more senior social media brethren MySpace (47th), Instagram (44th), Twitter (27th), LinkedIn (26th) and Facebook (4th).
Do you use any of Twitter’s suite of promoted products? If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience. But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?
A new study suggests that your Twitter engagement levels get exponentially worse as your followers grow. So is it all just a big waste of time?
Did you know that almost half of the world’s internet users are now active on social media sites? One billion of us are using Facebook, Twitter, Google+ and/or LinkedIn, and the rapid growth in this global phenomenon is showing absolutely no signs of slowing down. Indeed, the audience is getting younger and younger – some 82 percent of children have some kind of internet presence before the age of two – and your online identity has never been more important for getting into school, finding a job or simply meeting people.
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