Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how this summer’s Olympics is the first social games, the decline of corporate blogging in the age of Twitter and Facebook, news that just 10 percent of brands monitor their social ROI, how to delete your Twitter profile and why people still prefer TV to social media.
Here are our top 10 Twitter stories of the week.
This summer’s Olympics will take place in London from July 27 through August 12, and some 10,500 athletes from an estimated 204 nations will compete in 302 events over 26 different sports. Officially known as the Games of the XXX Olympiad, the thirtieth edition of the modern games, this year’s event is being branded by many as the first social games. And when you consider the growth of Twitter and Facebook since the last summer Olympics in 2008, it’s easy to see why.
A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to engage with and inform customers. Since 2007, The Center for Marketing Research at the University of Massachusetts Dartmouth has looked at social media usage amongst corporates in the Inc. 500, how that compares to those in the Fortune 500, and to previous years. The latest report, which presents data from 2011, showed that blogging has declined for the first time amongst the Inc. 500, with just 37 percent now using a blog amongst their marketing arsenal, compared to 91 percent who use social media.
While marketers are now spending upwards of an hour each day using social media, just one in ten are actively monitoring their return on investment (ROI), says a new study. The EPiServer report, Tackling The Social Challenge, sourced the opinions of 250 UK marketing decision makers, and found that while 65 percent of the firms polled have a presence on Facebook, with 60 percent using Twitter, just 22 percent of companies employ a dedicated social media manager. Moreover, only 6 percent manage their social presence in-house.
An article showing you how to delete your Twitter profile might seem a little strange from an all-singing, all-dancing and very pro-Twitter blog such as AllTwitter, but there are legitimate reasons for wanting to remove a Twitter account on a permanent basis. For example, the account may no longer be in use, or perhaps it was something that you only needed on a temporary basis. You might be running multiple accounts and one or more of them is now redundant. Or maybe – just maybe – you’ve given Twitter and a good go and have decided it just isn’t for you.
As much as we are a tweet- and status update-addicted society, we’d give up our social networks if we had to, especially if it meant saving our TVs. A new study suggests that people still love their TVs more than Facebook, Twitter, YouTube and the rest, choosing to save the tube and ditch the networks if they had to.
Let me ask you a question. On Twitter, which of these is more important to you: getting a reply from somebody, or having them follow you back? Most people would go with the latter, but it’s fundamentally wrong. And here’s why. Twitter is an open, public network. The reply mechanism works just as well whether I’m following you, you’re following me, or neither of us are following each other. A reciprocal follow is just a +1. Nothing more. The follow doesn’t make a lick of difference to the quality of the relationship. Indeed, a follow, in and of itself, is essentially worthless.
Did you know that two-thirds of online adults have an account on at least one social network? This is impressive enough, but it also represents an increase of eight hundred percent since 2005. And for brands looking to leverage this rise, social logins and sharing can have a dramatic impact on how long customers spend on your website… and whether they ever come back.
Craigslist founder Craig Newmark wants to hear you tweet about squirrels, and he’s willing to pay for it. He’s running a fundraising campaign to raise money for the National Wildlife Federation, experimenting with Twitter to see just how powerful 140 characters can be.
eDigitalResearch have released their latest Social Media Benchmark study, which looks at the top brands using social media in the United Kingdom, documenting how major developments and trends are changing consumer behaviour. Topshop remains the top UK brand on both Twitter and Facebook, leading ASOS in both channels, although the latter leads on Google+.
It’s easy to sign up for Twitter. Right there on the homepage, you’ll notice the signup box: just enter your full name, email, and password and you’re on your way. But what happens after you click the confirmation number in that email, and you’re treading into the open waters of hundreds of millions of other accounts, billions of tweets a week, and those weird little hashtags you’ve seen from time to time? Here are three essential things you need to do right after you sign up for Twitter, to get the most out of our favorite 140-character network.
Also this week:
- The trailer for Prometheus will be part of the first-ever live-tweet commercial
- Twitter ad revenue could explode this year
- How do airports use Twitter?
- A rape victim has been named on Twitter
- American Express now offers deals for using Twitter hashtags
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