This Week On Twitter: History Of Social Media, How To Track Social Media ROI, Internet In 60 Seconds
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the history of social networking through the ages, tips on how to track your social media data and measure ROI, a look at how much data is generated every minute across the internet, news on Twitter’s latest ‘retweet with comment’ experiment and a study that reveals that teenagers now prefer Snapchat to Twitter and Instagram.
Here are our top 10 Twitter stories of the week.
What was your first experience with social media? Facebook? Twitter? Myspace? LinkedIn? Uh, cave drawings?
You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans. Now, if only you could figure out your return on investment.
Here’s the thing: the internet never sleeps. Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.
By its own admission Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide. Twitter’s latest venture is a tweak that many users have wanted for a long, long time: retweets with comments.
Just over one-third of teenagers use Twitter every day, but more than four in 10 don’t use it all, reveals a new study.
If a tweet is sent and no one is around to read it, does it make an impact? This isn’t a philosophical question: the answer is resoundingly “no.” If you’re not part of a community on Twitter, you’re likely not seeing any real engagement with your content. Here are ten tips for building a community that will add value to your Twitter experience.
98 percent of charities and nonprofits in the U.S. are active on at least one social media site, with YouTube (97 percent), Facebook (92 percent) and Twitter (86 percent) most favoured, reveals new data from the University of Massachusetts Dartmouth Center for Marketing Research.
Do you realise, that everyone you know, someday, will die? And I hate to be the one to break it to you, but at some point – hopefully in the distant, distant future – you’re going to leave this mortal coil, too.* So here’s the big question: what happens to our social media profiles when we cease to exist?
94 percent of social networkers in the U.S. United Kingdom and Brazil are using Facebook whilst watching matches during the 2014 World Cup, compared to 59 percent who are using Twitter, reports GlobalWebIndex.
In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.
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(Twitter image via Shutterstock.)
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