Spam has been a problem on Twitter since day one, with fake accounts being set up to get you to click on malicious links. Impermium, a social spam fighting company, took a look at the Summer 2011 trends in spam and scams on various social networks, and found that fraudsters are finding increasingly more sophisticated methods of fooling the average social networker.
The infographic depicts data collected from more than 104 million social media transactions collected between June and August 2011. More than 90 million users from 74 different countries were included.
Impermium found that fake accounts on social networks, including Twitter, ranged from 5 percent to a massive 40 percent of all users. That means that there are millions of accounts out there whose sole purpose it is to send deceptive tweets to try to access your information.
The infographic below also makes it very clear that spammers are becoming sophisticated. Sure, there are still plenty of “OMG check out this vid!” tweets going around, but now they’re exploiting significant brands and news events as well. The deaths of Amy Winehouse and Osama Bin Laden were two of the more successful scams across social networks this summer.
You can also see which countries are the source of the majority of social scams, and learn about “social spam sleeper cells” in the infographic below:
- The Selfie Retweeted Around The World [INFOGRAPHIC]
- Jennifer Lawrence, Brad Pitt, Gravity And THAT Selfie - Twitter's Reaction To The Oscars [INFOGRAPHIC]
- The World Of Social Media Monitoring And Analytics [INFOGRAPHIC]
- How To Build Your Digital Audience Across Social Media, Email And Mobile [INFOGRAPHIC]