In its short life the tumblelog Things Real People Don’t Say About Advertising has pointedly, and often hilariously, zinged Madison Avenue for being out of touch. And like an LOLCats for ad geeks, it’s gathering meme-steam.
A typical post shows an older man staring off in contemplation with text overlayed — in this case “I wonder if my favorite brand of kitchen roll has a twitter stream I can follow” — in the style of inspirational poster one might have found in an office cubicle in the ‘80s.
And people are joining in, submitting ideas to the Tumblr, presumably many of them from inside the agency world. The digital advertising agency R/GA lamented on Twitter that the “Most lauded, shared work from the advertising world so far this year” was “a Tumblr dedicated to contempt for advertising.”
Sometimes it’s all too easy to laugh at advertisers’ attempts to connect with people. It’s easier still, often, to laugh at their attempts to connect with people via social media. Sure there’s good (think Geek Squad or Zappos) and bad (just about everything else) brand use of Twitter. Madison Avenue has had its Twitter growing pains, and generally the approach is not subtle even with mature media.
Television has annoying commercials that shout at us; Twitter has @KimKardashian.
Image courtesy of @TomHeg
By John Capone