AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

Nielsen’s Social Guide wanted to figure out exactly when during TV shows people are tweeting.

Is it during commercial breaks when they have a breather to pick up their phone or tablet? During the climax of an episode when there’s the most to weigh in about? Does genre affect tweet times?

According to Social Guide’s research, 70% of TV tweets are sent in program time, and only 30% in commercial time.

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

When do you tweet during TV shows?

(Source: Social Guide.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!