AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Ad Revenue Share Mostly Mobile (And Growing), Says Study [REPORT]

Twitter’s share of advertising revenues in the U.S., which was entirely desktop-based as recently as 2011, is now mostly mobile, suggests a new report from eMarketer.

Mobile ads are expected to account for 55 percent of Twitter’s ad revenue share in 2013, up from 52 percent last year, and zero in 2011. Additionally, further growth in this space is also envisaged, reaching 62 percent by 2015.

Conversely, Facebook’s ad revenue share remains predominately desktop-based this year, but is also expected to switch to mobile in 2014.

(Source: eMarketer.)

Mediabistro Course

Strategic Mobile Marketing

Strategic Mobile MarketingWork with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!