AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Poses ‘Increasing Risk’ To Facebook, Says Analyst [REPORT]

Facebook’s future as an important social network, certainly in the business world, is under increasing pressure from Twitter, warns Richard Greenfield, media analyst at BTIG Research.

Greenfield cites an important interview between David Fischer, Facebook’s VP of Business and Marketing Relationships, and Adam Lashinsky of Fortune, which took place Wednesday, as evidence. The interview wasn’t televised or available as a webcast, and nor did any notable discussion take place on Facebook. Instead, the audience of more than 500 immediately turned to Twitter to share their comments about the event.

“Hard to dismiss the irony that everyone uses Twitter to talk about a Facebook interview,” writes Greenfield. “Illustrating the increasing risk Twitter and the future of the ‘next new thing(s)’ on the Internet pose to Facebook and its valuation.”

Greenfield has cut Facebook stock to a sell rating, citing slowing mobile ad growth, disappointing desktop revenue and concerns over user engagement.

(Source: MarketWatch.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!