Twitter is expected to earn £96.9 million this year in the United Kingdom, of which £90 million will come directly from advertising – more than doubling the company’s ad income from 2013 – reports eMarketer.
Ad revenues at Twitter UK are forecast to rise to £143 million next year reaching £206 million by 2016, when the platform will control about 6.7 percent of the UK display ad market.
Rival Facebook will earn an estimated £531 million from ads in the UK this year, reaching £842 million by 2016, and a 23 percent market share. Google remains the UK’s number one digital ad publisher, collecting £556 million in revenues in 2014 and an estimated £974 million by 2016, for a 31.6 percent overall share of the space.
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