Twitter + Friends = Sales

Graze have a simple premise: incredible food at your desk or home, from just £2.99 delivered.

I’m going to be honest with you – lately, I’ve been eating really poorly. This always happens when I start a new job. I focus on that 100 per cent, and my healthy eating habits disintegrate exponentially. I’ve been wanting to put that right.

Last week, at work, I noticed small, flat cardboard box on a colleague’s desk. I didn’t think anything of it at the time, but later when I noticed a tweet she had written about Graze, I checked out their website. It looked interesting; more importantly, it looked like something I would be interested in.

Somewhere in the back of my mind I remembered a friend talking about Graze. But who? I figured the smart thing to do was tap into my Twitter network, so I went ahead and asked them.

I got several responses, including the friend I couldn’t place, and more than one person was kind enough to offer me a voucher for my first order. (Thanks to Adam Strawson for helping out.)

Graze hadn’t been involved at all in that process – although I’m sure if I’d approached them directly on Twitter we could have worked something out – but I was already pretty excited. I placed my order, and things just got better. Thanks to the vouchers, the first delivery was entirely free, while the second was reduced to £1.49.

My package arrived this morning. Sitting on my desk in front of me are some beautiful red and white grapes, some lip-smacking Korean chilli rice crackers, and some delicious hazelnuts. It all comes with a nicely personalised note that welcomes you and includes all the nutritional information about the food.

The best part? I now have some vouchers to share with my friends. Give me a shout if you want some.

The responses to my opening enquiry were overwhelming positive about Graze. You can’t buy this kind of PR – you do it simply by having a great product, and a great system. But what actually made the sale was Twitter itself. It put all the pieces together.

Without Twitter, it was nothing more than a cardboard box.

PS. For a limited time, if you enter this voucher code at Graze you can get your first box completely free, and your second half price: NVGF1CRN. Enjoy.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.