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Watching You, Watching Us, Watching You – Twitter’s Relationship With Mainstream Television [VIDEO]

There’s a new piece over on the official Twitter blog about the platform’s ‘special connection’ with mainstream television – think UK/USA over Whatever Happened To Baby Jane – and how the user of hashtags, usernames, curated tweets and live-tweeting has become entirely commonplace.

Twitter has made a nice little video to emphasise the point.

They also share some new insights on how the royal wedding gave Twitter its “widest television integration to date”.

Last week, Twitter enjoyed its widest television integration to date via the live coverage of the royal wedding, as Chloe Sladden from our media team discusses on the Twitter Media blog. During the wedding, users interacted with ABC News’ coverage by using the hashtags #RoyalSuccess and #RoyalMess to voice their opinion about the events unfolding in London. They shared their thoughts with CNN by including the hashtag #CNNTV in their Tweets, causing #CNNTV to trend early in the event. And as audiences around the world watched the events live on TV, they posted millions of Tweets, peaking at 16,000 Tweets per minute between 5 and 6 a.m. EST.

The death of Osama Bin Laden on Monday also saw Twitter widely adopted into mainstream news coverage of the event.

(On a side note – I wish Twitter would be a little richer with their use of stats. I’d love to see how those 16,000 royal wedding tweets per minute broke down on a country-by-country basis.)

This easy integration into mainstream media – and it’s not just limited to TV, but also movies, apps and print – has always given Twitter a huge advantage over Facebook, and even with the latter’s attempts to open up it still suffers from being a closed wall on a user-by-user basis. Yes, popular pages can poll their fans for feedback, but despite Facebook’s 663 million users no one page has anywhere near that kind of reach.

Thanks to the magic of the ripple effect – everyone on Twitter is connected to everyone else – Twitter, as a truly open, public network, can poll everybody. Well, 200+ million at least, and growing fast. And that’s why it’s here to stay.

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