New research from Boston-based restaurant social media company Privy demonstrates that people on Twitter are more interested in being influenced to spend money.
From tracking how effective their clients’ online marketing campaigns are at driving in-store revenue over two years, the Privy team found that Twitter surprisingly outweighs both Facebook and e-mail marketing in actually leading to sales.
Further, Privy’s findings suggest that those engaging on Twitter carry a significantly higher intent, or immediate propensity to buy, than those on an email list or other social media.
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