Which platforms and apps do you use when sharing to Twitter?
If you’re like 85 percent of users, it’s the Twitter.com website that drives the bulk of your shares, ahead of the tweet button (71 percent), Twitter for iPhone (64 percent), Instagram (35 percent) and iOS (30 percent).
Hootsuite (28 percent) is the top dashboard for Twitter shares, and the mobile web version of Twitter.com still has twice the impact of Vine.
Also of note: nine of the top 10 apps and platforms used to share content to Twitter are primarily or exclusively mobile experiences.
This data comes courtesy of Punchtab and Leadtail’s Social Media Insights: How Digital Marketers Engage On Twitter report, which you can download here.
- The Best (And Worst) Airlines According To Twitter [STUDY]
- 29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)
- Facebook More Than 10x Bigger Than Twitter in India [STUDY]
- Just 5% use Twitter in Finland (Facebook: 82%, Instagram: 15%) [STUDY]