Who’s tweeting about television?
Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.
And unless its sports that is on the box, that person is usually a woman, and she’s statistically likely to be under the age of 35.
This data comes courtesy of Nielsen who, through their very special relationship with Twitter, have created this visual which takes a closer look at who’s tweeting about TV.
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]