Smartphone owners in the United Kingdom spent an average of almost two hours (119 minutes) per day using their devices in May, logging no less than 16 minutes using social networking sites, which finished second behind browsing the internet (24 minutes each day) as the most popular smartphone activity, reveals new research from O2 and Samsung.
Listening to music (15 minutes), playing games and making calls (13 minutes each) rounded out the top five.
Daily smartphone use is very much on the rise, with only playing games and reading books (8 minutes per day) registering a slight decrease amongst respondents.
Overall, six in ten mobile users in the UK will use a smartphone this year, rising to 65.8 percent of the population by 2017.
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]