AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

One In Five UK Small Businesses Now Use Twitter [STUDY]

One In Five UK Small Businesses Now Use Twitter [STUDY]

Small and medium-sized businesses (SMBs) in the United Kingdom have doubled their marketing and advertising budgets in the past two years, with a sizeable chunk of that spend going towards social media, reveals new research from BIA/Kelsey.

Indeed, Facebook remains the top marketing channel used by SMBs, with 41.3 percent of respondents to BIA/Kelsey’s survey using the platform, up from 35.1 percent in 2011.

The report also noted that more than one in five (22.3 percent) of UK SMBs use Twitter, up from 18.2 percent two years ago. Email (30.7 percent) remains popular despite losing ground slightly since 2011, while use of online classified directories and print directories have both fallen heavily.

One In Five UK Small Businesses Now Use Twitter [STUDY]

(Source: eMarketer. SMB image via Shutterstock.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!